The Causes and Effects of Alcoholism

Term Paper 12/7/11 Biology 205 The Causes and Effects of Alcoholism In the United States there are approximately 79,000 deaths annually attributed to excessive alcohol use (NASAIC, 2011). Alcoholism is defined as a medical disease or a neurological disorder. Alcoholism is essentially when a person continues to drink, even when health, work, or family are being harmed (NCBI et al, 2011). Alcohol is not an issue when enjoyed in moderation and responsibly, this however is not always the case. 18. 3 million people in the U. S. are â€Å"heavy drinkers†; among these are 12. million people who have one or more symptoms of alcoholism (NCBI et al, 2011). Some of the many symptoms of alcoholism are hostility when asked about drinking, inability to stop or reduce alcohol intake, or making excuses to drink. The number of problem drinking in the U. S. has increased 8. 2 percent since 1980 and with the growing acceptance of alcohol this number is at risk of rising in the near future (NCBI et al, 2011). Problem drinking can be defined in two categories, alcohol dependence and alcohol abuse. Alcohol abuse is when a person â€Å"binge† drinks as way to escape from personal problems.Alcohol dependence is when a person has an addiction to alcohol and cannot control how much they drink. The person simply cannot just have one drink of alcohol without feeling the need to become intoxicated. The highest prevalence of alcohol dependence and abuse is among ages 18-24. Over 80 percent of college presidents in the U. S. identify alcohol abuse as the biggest problem on campus (nd. edu et al, 2003). College students are in the ideal environment to develop a drinking disorder. Students are away from their families and are caring for themselves for often the first time in their lives.Muscular System: Muscle MetabolismWith the increase in responsibility in their lives students can find themselves stressed and confused. These factors only lead to students drinking amongst other students in efforts to fit in or as an escape from their studies or other social problems. However, drinking too much and regularly only leads to even more social and physical problems in the future and possibly for the rest of their lives. Alcoholism is something that should not just be seen as a socially devastating disease. The life of a person with alcoholism is controlled by their alcohol addiction.The many short term effects of alcohol are minor compared to the long term health concerns from excessively abusing alcohol. Public health organizations are utilizing new methods of prevention and research to combat the further rise in this disease. Demographics Though there are risk factors for developing alcoholism there is no definite cause of the disease. A history of alcoholism in a person’s family definitely increases their risks of developing the disorder. This theory has been validated throughout the years utilizing twins in adoption cases growing up in different famil ies.Current research concludes that certain genes may increase the risk of alcoholism, but the identity and function of which genes are still unknown (NCBI et al, 2011). Ethnic and religious background can also play a role in the development of alcoholism, in relation to the culture's lifestyles and acceptance of alcohol. Cultural, religious values and expectations towards alcohol vary and can either promote or disapprove drinking. Members of different ethnic and cultural groups generally show preferences for different types of alcoholic beverages, which can affect their access and alcohol exposure.Other factors such as a race’s reaction to alcohol can affect the prevalence of drinking. For example, blacks are 3 times more likely to develop an alcohol related disease than white (NIAA et al, 2005). The SAMHSA National Household Survey on Drug Abuse reported that 3. 5% of people in their entire sample could be classified as alcohol dependent. Caucasian and black surveyors had a similar rate of 3. 4 percent of alcohol dependence (NIAA et al, 2005). Alcoholism rates for Native American and Hispanic-Mexican Americans are higher compared to other ethnicities at 5. percent (NIAA et al, 2005). It was found that these groups tend to start drinking at an earlier age and drank more heavily compared to other ethnic groups in the United States. The rates of alcohol dependence were lower among other groups, Caribbean, 1. 9%, Central American, 2. 8%, Cuban, 0. 9%, Puerto Rican, 3. 0% and South American, 2. 1% and Asian/Pacific Islander, 1. 8% (NIAA et al, 2005). The survey also reported that Asian Americans had higher rates of abstention and lower rates of heavy alcohol consumption compared to Whites, African Americans, and Hispanics.Diversity in drinking patterns is very distinguished between subgroups of the same racial or ethnic group. Mexican Americans born in the U. S. report drinking more often, but consuming less alcohol, and have three times higher rates of al cohol dependence (NIAA et al, 2005). This emphasizes that the lifestyle and genetics of a person play a greater role in alcoholism then race or culture. This is also relevant when looking at gender discrepancies. Women and men have the same chances of becoming alcoholics.However, women have a much stronger reaction to the effects of alcohol; therefore there are many more cases of alcoholism in men though there is no research to support gender susceptibility (NIAA et al, 2005). Women’s stronger reaction to alcohol also means that women are more susceptible to alcohol related illnesses after fewer years of heavy drinking. While research has provided many factors that increase the risk of alcoholism the highest risk factor for developing a drinking problem is a person’s lifestyle. This is why college students with their young, eager, and immature demographic are ideal for the development of alcoholism.Effects of Alcoholism on the Brain Alcohol is a central nervous system depressant and unlike other drugs alcohol does not activate a specific receptor in the brain. This attributes to the wide range of side effects of intoxication. Some of the side effects from drinking heavily include slurred speech, loss of inhibitions, slowed reaction times, loss of balance and memory loss. Cleary alcohol affects the brain negatively when causing these reactions. A definite sign that someone had consumed far too much alcohol is a â€Å"black out†. This is when a person has no recollection of events while they were intoxicated.A survey of 772 college undergraduates found that 51 percent of the students reported to having a blackout multiple times in their lives’ (nd. edu et al, 2003). What they do not recall is the altered state that their brains were in at the time. An estimated one-third to one-half of all unintentional and intentional injured Americans in accidents, crimes, and suicides were intoxicated (BSCS et al, 2003). Alcohol’s affect on the outer layer of the frontal cortex region of the brain interferes with the conscious thought process (BSCS et al, 2003).This contributes to the loss of inhibitions and sometimes careless behavior when someone is intoxicated. However, research has shown that these short term effects of alcohol abuse can be immensely more severe than just a hangover. People who drink heavily and regularly greatly increase their risk of developing changes in the brain. Up to 80 percent of alcoholics have thiamine deficiency (BSCS et al, 2003). This is a common occurrence in alcoholics and results from poor overall nutrition. This can eventually develop into serious brain disorders such as Wernicke or Korsakoff syndrome.Korsakoff’s psychosis is a chronic and debilitating syndrome, resulting in persistent learning and memory problems (BSCS et al, 2003). There are also cases where people have had difficulty walking and with hand eye coordination. People with Wernicke’s encephalopathy have mental confusion, paralysis of the nerves that move the eyes and difficulty with muscle coordination (BSCS et al, 2003). Drinking during pregnancy can lead to a range of physical, learning, and behavioral effects in the developing brain of the fetus (BSCS et al, 2003). This is known as fetal alcohol syndrome (FAS).FAS infant’s brains may have less volume and fewer brain cells as well as being smaller than average. Therefore, drinking during pregnancy ensures the child a high risk of developing serious health problems early on in their lives. Effects of Alcoholism on the Body The dangers of alcohol are commonly associated with the altered states of mind people can find themselves in; while the negative physical reactions to alcohol can be much more severe. Alcohol offers very little nutritional value and is high calories. The body treats alcohol as fat, converting alcohol sugars into fatty acids (BSCS et al, 2003).This results in a lack of energy and endurance. When alcohol i s consumed 20% is absorbed by the stomach and 80% by the small intestine. When alcohol enters the blood stream it can affect nearly every tissue in the body. This is because cell membranes are highly permeable to alcohol (BSCS et al, 2003). This absorption can be affected by the amount of food or liquid in a person’s stomach. Other factors such as how quickly the alcohol is consumed or how much a person weighs also affect absorption which leads to intoxication. Women absorb alcohol faster due to their metabolism.The absorption of alcohol is referred to as the BAC, blood alcohol content. (Graph pg. 10) When our society thinks of alcohol related deaths alcohol poisoning is first to come to mind. Not only can a person die from drinking too much alcohol at one sitting but research has shown that consuming alcohol can result in vast amount of different alcohol related disease. One study determined that 3. 6% of all cancer cases worldwide are related to alcohol drinking, resulting in 3. 5% of all cancer death (NASAIC, 2011). Research has also concluded that drinking alcohol heavily can damage brain tissue, heart, liver and reproductive organs.Problem drinking can also cause pancreatitis, nutritional deficiencies, malignancies, and cirrhosis (NASAIC, 2011). The liver is the most vulnerable organ to alcohol abuse because it breaks down the alcohol into harmless by products and years of this can destroy the liver. Therefore, the negative effects on the body substantially outweigh the possible positive social aspects from drinking. Factors causing the problem In our society drinking alcohol has become widely accepted and is associated with a celebratory or ceremonial atmosphere.This is a key component in the current increase in alcoholism. With the current acceptance, stigmas and speculations about alcohol in our country people are unaware of the severity of the drug. The increase in alcoholism is due to the fact that a majority of people in our nation drinks alc ohol rather than profane. The public receives their information about alcohol through family, peers, media, and personal experimentation. The information people and especially college students or children living in homes with alcoholism are receiving often glamorizes alcohol.Therefore, the public knows very little about effects of alcohol and the consequential harm they can inflict on themselves and others. Other factors such as the quantity and frequency a person tends to drink plays a role in the chances of developing a drinking disorder. People with addictive personalities, depression and other social disorders are also at a very high risk of becoming alcoholics (NASAIC, 2011). These people with stressful lifestyles, depression or anxiety problems often use alcohol as a release. Drinking â€Å"numbs† their pain and is an escape from their social issues.A striking 20% of all suicide victims in the United States had a form of alcoholism prior to their suicide attempt (NCBI e t al, 2011). Adolescents that live in a culture where alcohol use is common are often pressured by their peers to partake. All of these risk factors are directly correlated to scenarios most college students find themselves in. In result, this age group is at the greatest risk of developing a drinking disorder. College students are at an impressionable age and are looking to meet and befriend new people. They are peer pressured into going out with their riends to restaurants, bars and clubs. With easy access to alcohol they are often drinking more frequently than any other time in their lives. Research has shown that immaturity of neurotransmitter system and hormonal changes during puberty lead to more pleasure in drinking alcohol (NASAIC, 2011). This means that developing brains introduced to alcohol may trigger long term biological changes developing into an alcohol addiction. The overall public neglect and unawareness of the severity of alcoholism only leads to increasing rates o f alcoholism in our society.Providing the public with a better understanding of the ease in developing this disorder is an immediate necessity in our nation. Public Health Response In most cases a person suffering due to alcoholism does not accept that they have a problem. This makes it very difficult or sometimes impossible to cure. The support from loved ones and friends is essential to help find the person a form of treatment that suits them. Alcoholism is treated with counseling and support groups like any social disorder. There is very large number of national and local help services for people looking for help dealing with their addictions.Impatient treatment centers are closed communities where patients are able to live focused on controlling their addiction. Alcoholism is common to most drug addictions, whereas after being dependent on the drug sobriety triggers withdrawal symptoms and often results in relapses. In these cases having the close support of an impatient rehab c enter is the most effective. Tragically most alcoholics do not have the chance of obtaining impatient sobriety because of lack of money. Outpatient programs are less expensive and are an effective method of treating an addiction.SMART, LifeRing, and  Alcoholics Anonymous are all support groups that attempt to resolve the behavioral effects that led the person to become an alcoholic (NCBI et al, 2011). Participants meet in groups or class a number of times a week and share their own personal alcoholism experiences. As a whole group working towards a sober lifestyle the patients have the counselor or the other participant to turn to when they need help dealing with a possible relapse. In most cases a person will never completely resolve their alcohol addiction.Refraining from drinking entirely after achieving sobriety is recommended to limit the chances of relapsing. Alcoholics struggling with staying sober can be prescribed medications. Acamprosate and Naltrexone are some drugs tha t have been shown to lower relapse rates in those who are alcohol dependent by reducing cravings and withdrawal symptoms (NASAIC, 2011). Prevention methods are currently being utilized to give people a better understanding of the risks and affects of alcohol. Programs such as D. A. R. E and other anti drug and alcohol programs are used to build awareness.Colleges have recognized the vulnerability of college students and have increased student awareness substantially over the past years. Online alcohol education programs are now mandatory for college freshmen to complete prior to admission to most universities. Though these classes are sometimes tedious and time consuming there is no doubt that they give adolescents a better awareness of alcoholisms social and physical effects. Other forms of prevention include warnings on alcoholic packaging and labels. These inform drinkers the percentage of alcohol in the drink and pregnancy warnings are always evident (NASAIC, 2011).Health organi zations are working together to help find out more on the treatment and prevention of alcoholism to combat the prevalence of the disease in the future. Conclusion Alcoholism is not a disorder that only affects the one suffering from the disease. An addiction to alcohol controls the life of the patient, as well as their families. 56 million of Americans say that alcohol abuse has brought trouble to his or her family (NCBI et al, 2011). Getting a person to recognize the harm they are causing to themselves and others from their drinking is the first step of resolving the problem.The immense amount of organizations and support groups in America today provides people the best possible treatment. Studies continue to discover new illnesses that are in result of alcohol abuse. There is still no definite cause of the disease yet the factors attributing to developing alcoholism are definite. With a better understanding of the disease and a raised public awareness alcoholism is something that can be preventable for future generation. The chances of developing an alcohol addiction are higher than ever; which only leads to a new age of alcohol related diseases if the neglect of the negative effects of alcohol continues.Blood Alcohol Concentration| Changes in Feelings and Personality| Brain Regions Affected| Impaired Activities (continuum)| 0. 01–0. 05| Relaxation Sense of well being Loss of inhibition| Cerebral cortex| Alertness ,Judgment, CoordinationVisual tracking, Reasoning and depth perceptionInappropriate, obnoxious social behavior Slurred speech, Lack of balanceLoss of temperature regulation, Loss of bladder controlDifficulty breathing, Slowed heart rate| 0. 06–0. 10| Pleasure Numbness of feelings Nausea, Sleepiness Emotional arousal| Cerebral cortex + forebrain| | 0. 11–0. 0| Mood swings, Anger Sadness, Mania| Cerebral cortex + forebrain + cerebellum| | 0. 21–0. 30| Aggression Reduced sensations Depression Stupor| Cerebral cortex + foreb rain + cerebellum + brain stem| | 0. 31–0. 40| Unconsciousness Death possible Coma| Entire brain| | 0. 41 and greater| Death| | | Advisory committee and NIAAA scientists (bscs. org, 2003)| (Effects of Alcoholism on the Brain continued) Effects of Blood Alcohol Concentration The graph depicts the average person’s emotional and physical altering when consuming a certain amount of alcohol. For most people an hour after the rinking one 12oz beer will result in a BAC of . 02. The amount of alcohol attributes to very different and detrimental side effects the more it is consumed (BSCS et al, 2003). Bibliography 1) U. S. National Library of Medicine and A. D. A. M. Medical Encyclopedia staff, Alcoholism and Alcohol abuse and dependence; ncbi. nlm. nih. gov, March 20, 2011. http://www. ncbi. nlm. nih. gov/pubmedhealth/PMH0001940/ 2) National Institutes of Health, Alcohol abuse and Alcoholism staff, Information about Alcohol;  bscs. org, 2003. http://science-education. nih. g ov/supplements/nih3/alcohol/guide/info-alcohol. tm 3) University of Notre Dame, Office of alcohol and drug education, Your Body and Alcohol; nd. edu, 2003. http://oade. nd. edu/educate-yourself-alcohol/your-body-and-alcohol/ 4) National Institute on Alcohol Abuse and Alcoholism staff, Model 10h Ethnicity, Culture and Alcohol; NIAA. gov, March 2005. http://pubs. niaaa. nih. gov/publications/Social/Module10HEthnicity;Culture/Module10H. html 5) National Alcoholism and Substance Abuse Information Center staff, Alcoholism; addictioncareoptions. com, 2011. http://www. addictioncareoptions. com/alcohol-help/alcoholism

Intro of Sefam Pvt. Ltd.

| | | | | | | | | | VISON TO BE A PREMIEM BRAND FOR PRET AS WELL AS DESIGNER WEAR LOCALLY AND GLOBALLY AND TO BE TREND SETTING MARKET LEADER BY PROVIDING TO OUR CUSTOMERS ELEGANT AND SOPHISTICATED ATTIRE WITHOUR COMPROMISING ON QUALITY.MISSION HISTORY Sefam was established in 1985 with the launch of its first brand ‘Bareeze'. Bareeze's singular mission, and at time Sefam's was to create beautiful, desirable fabrics equal to the best in the world, yet made in Pakistan. Prior to Bareeze's entry into the market, amazingly, the concept of a locally made quality fashion product did not exist. All the best markets only sold and foreign fabric and foreign goods. Opening the first store in shadman market, Lahore in 1985, Bareeze sought to change this perception.The first collection sold out in a matter of days and very soon the store had garnered the image of being a store which sells quality imported fabric claiming it to be local. Soon after, another Bareeze store was opened and then another and another. Currently, Bareeze sells from and operates 57 stores nationwide and another 10 globally. Bareeze has the distinction of being the first Pakistani chain store as well as the first Pakistani brand to go abroad (Dubai in 1995). Sefam has since broadened its vision from qua lity, desireable fabrics to quality desireable clothing for all categories of consumer.Currently sefam operates 5 brands and a total of 321 points of sale 107 location to this, sefam's brands also sell exclusively at another 10 locations worldwide. Sefams brands are: Bareeze Leisure Club Minnie Minors Chinyere Home Expressions Kayseria SERINA DYEING AND FINISHING By 1999, there was already an undeniable need for a reliable dyeing and finishing source to cater to internal processing requirements of the group. Previous experiences in the local outsourcing market had proven to be difficult with high rejection rates and unreliable delivery times.Hence Sarena was commissioned in March 2001, as a subs idiary of the Sefam Group of Industries. Since the time of inception, the factory has undergone expansion every year of its existence and now stands at 6 times its original capacity, with a heavy presence in the export market and state-of-the-art machinery. Sarena has had to work hard to make a mark in the export market. We owe our success to constant change and modernization and consistent quality. The group has invested heavily in machinery, technology and manpower to bring the process under control.Sarena boasts some of the most well-renowned brand names in textile machinery such as  Monforts, Bruckner, Babcock, Lafer, Goller, Benninger, Parex  and many more. Our dyes and chemicals are imported from only the most respected global companies such as  Dye Star, Ciba, ICI, BASF, Clariant  etc. Alongside we have spared no expense in conformance accreditations and staff training. Sarena is  ISO  and  OkoTexCertified. In addition our in-house laboratory is underway to beco ming the first private laboratory in Pakistan to achieve the  ISO 17025, which signifies conformance, reliability and standardization in all our testing procedures.We believe, that in today's world, it is important to be competitive not only on the basis of pricing, quality   and service but also in R. Accordingly we invest heavily on development in weaves, finishes and constructions, and have a fresh batch of new developments offered to our foreign clientele every month. This adds to our existing portfolio consisting of successfully tested finishes such as micro-sanding, fire-retardant,   mildew-resistance, anti-bacterial, wrinkle-resistance, pre/post cure, Teflon, soil repellency etc.We feel that it is out of all of the above, which spring from our thorough commitment to quality, that we still retain today our very first accounts. We invite you to come and share our quality experience. ALI EMBROIDERY MILLS (PVT. )LTD Hamedi Embroidery Mills (Pvt. ) Ltd. was established in 19 72 to do schiffli embroidery work for the local whole-sale market that was mainly catering for the low end of the textiles segment. From the beginning, Hamedi enjoyed a good reputation for its fair dealings and commitment.With the result that it had already doubled its capacity by 1978. However, in the next two to three years the Russian invasion of Afghanistan and the Iran revolution affected the embroidery industry of Pakistan so adversely that a majority of the businesses went bankrupt, and the government was forced to declare embroidery Sick Industry of Pakistan. It was at this juncture that Hamedi changed its focus from the low end of the market and concentrated on making the best possible quality of embroidery for the premium urban consumer of Pakistan.The machines as well as the business culture were ‘overhauled' with this new end in mind, and in 1985 Hamedi's sister concern, Sefam (Pvt. ) Limited, launched the new high quality product from the city of Lahore. The produ ct was well received and soon the embroidery production capacity needed enhancement. Hamedi grew rapidly by acquiring some existing embroidery facilities as well as adding machines to its original setup. It was also the first in Pakistan to import the state of the art computerized schiffli machines and designing systems from Saurer Stick Systems of Switzerland.It was then decided by the management that the the different embroidery companies be merged into one company by the name of Ali Embroidery Mills (Pvt. ) Limited. In the relentless pursuit of quality and innovation, a number of Ali Embroidery's staff were sent to Switzerland to receive training in new designing methods, machine operating procedures, and quality control techniques. At the same time, many qualified experts from Korea and Switzerland are routinely engaged to come and do hands-on training of Ali's technicians and designers at our premises.Consequently, Ali Embroidery Mills has the most well trained embroidery staff in Pakistan. This human resource combined with the many state of the art computerized machines, and designing and sampling systems has ensured that the quality of Ali's product is by far the best in the country. . Today Ali has 30 schiffli machines, and is the largest manufacturer of embroidered fabric in Pakistan. More important than the number of machines is the fact that Ali has more goodwill than all the local competitors combined. This has been a result of Ali's philosophy of fair dealings with everyone including suppliers, employees and clients.We believe that quality begins in-house when we decide to make a positive impact in the lives of all the different groups of people that will come in contact with our business. Along with this ideology, our focus on continuous innovation in products and procedures has made sure that we are always able to stay abreast of the competition OUR BRANDS BAREEZE With over three decades of commitment to quality, Bareeze is today, a recognized b rand for quality products in the domestic and international markets. It is owned by sefam (Pvt. ) Ltd. a sister concern of Sarena Industries and Ali Embroidery Mills (Pvt) Ltd. The Bareeze range includes crisp cottons, luxurious silks, sheer organza, chic chiffons and an ever-developing range of inovative products. Textile embroidery is an art-rooted tradition. Hand-done embroidery from the sub-continent was always considered a quintessence of quality, reflecting an exclusive fashion option. Bareeze is proud to be the modern day perfection of transforming traditional sub-continent hand embroidery into exclusive Bareeze fashion fabrics. Each Design – a MasterpieceTaking as much pride in our products as the traditional artisan, we ensure that Bareeze fabrics are superbly fashioned, exquisitely detailed and carefully finished, so that each design is a masterpiece. Excellence – a Bareeze Hallmark The use of only the best materials and unflinching resolve not to compromise on quality, coupled with the use of the best swiss textile machinery enables us to produce embroidered fabrics which compare favorably with the best in the world. We have more than 50 outlets nationwide, and already well established setups in Dubai, Sharjah, Abu Dhabi, Delhi and London.Bareeze Brands There is something for everyone at all Bareeze Stores. Our resolve to excellence and decades of experience with success has enabled us to extend our product range and provide our clientele with a varied and extremely creative collection of Ready-to-Wear, Pret and Home Textile collections covering all age groups. Bareeze is a trendsetter in the mainstream fashion industry CHINYERE Chinyere is a brand synonymous with sophistication & style. The Chinyere success story began in 1999 that has now evolved into the country's most popular and accessible fashion brand.Chinyere garments are designed in-step with global fashions and in keeping with our tradition. Catering to women as well as men, today Chinyere has displays at all Bareeze outlets and is manufacturing †¢ Casual Wear †¢ Formal Wear †¢ Couture †¢ Mens Wear †¢ Sleep Wear †¢ Abayas †¢ Accessories †¢ Jewellery for the local and the international markets. MINNIE MINORS Minnie Minors is a specialty kids brand selling high-quality apparel and accessories for children under the Boys, Girls, Infants, Party Line, Toys n Tales and Accessories categories. Minnie Minor’s history begins in 1998, making it one of the oldest kids brand in its field.The appeal of the Minnie Minors is so high since its inception due to its versatile designing, high quality manufacturing, high-quality merchandise and modern retail for children ages newborn to five. Sub Brands Today Minnie Minor’s brands include Minitoes and MOM2B. Minitoes Minitoes kid's footwear is available in a range of sandals, booties, joggers, canvas casuals, long shoes. Each season Minitoes expands its extensive collec tion by adding new styles and collections. These change each season and some are only available in limited edition while others may be around for seasons to come.Check out what’s new this season. From easy on-easy off designs to the low profile, lightweight outsoles. Your kids will love the look, you’ll appreciate the supportive footbed and roomy construction and you’ll both flip for the super fun patterns. MOM2B Pregnant women want to feel pretty, attractive and comfortable in clothes that fit their style, their taste and their budget. Whether you are a pregnant woman or lady in plus size, MOM2B will allow you to discover the best clothes to wear during pregnancy whatever the size of your belly! Here’s an innovative range of apparel for expectant mothers. An irresistible ariety of styles that is trendy, traditional and sophisticated all at the same time fulfilling all of mom’s social and mood requirements. For her comfort Mom2B also offers customi zed accessories like stretch lowers and a variety of stretch-to-comfort materials giving a natural support and lift to the tummy. . Minnie Minors Outlets Minnie Minors Outlets offers what our customers know and love about us: unique quality and style—at all outlets. There are 59 Minnie Minors Outlet stores open at premier locations nationwide with the international corporate existence at London, Manchester, Dubai and Norway.HOME EXPRESSIONS Bareeze started Home Expessions in 1999. A commitment. Home Expression ranges offer you the luxury of designed bed/ bath/table accessories. Our linen Range Is produced using the best quality cottons and polyester -cottons,dyed with speacil skill,to ensure color fastness. The 100% percale fabric used is among the finest in world . Bed linen range is combine with the distinctive embroidery designsand colors. Cotton range offers applique range which is of   more luxury and parint range which is of daily use . The bed spreads are hand -made and the embellishmaent is â€Å"Zardozi†work.This involves Working on pure velvets ,silks organzas ,jamawars and net with the finest material avaiable . this range offers bed spreads. dulais. cushions ,rugs ,photo albums fancy trunks  and table accessories . Upcomming attraction for the coustomer is leather range which includes cushions ,rugs ,table accessories . Choosing the right kind of bedding means you are half way there to get good night sleep. you will find bed linen in a color and quality you love . KAYSERIA After bringing a revolution in embroidery, Sefam Pvt. Ltd. now launches another brand Kayseria – Magic in print.Welcome to the unique world of Kayseria, where every design is a masterpiece. Kayseria brings you a very special selection of pure silks and cottons in form of exclusive prints, complemented by beautiful and intricate embroideries and embellishments, to create a stunning array of fabrics, colour and designs. The designs crafted at Kayseria are t rendy yet traditional, encompassing the richness of our ethnicity and culture. If you want to pamper yourself, indulge in someone you love, or just feel special, take yourself to nearest Kayseria store. Kayseria gives you real designer clothes at affordable prices.LEISURE CLUB â€Å"Once upon a time, in a land of 180 million people, where locally made high quality, trendy clothing was not available, a compassionate and quality obsessed brand by the name of Leisure Club stepped forward to fill in the void. And so, on April 18th, 1997, hardcoded with the values of compassion, quality, integrity, and ingenuity, Leisure embarked on its mission. After 14 years of unparalleled excellence, Leisure Club has evolved into Pakistan’s no. 1 family fashion destination, featuring 3 premium sub-brands: Club X, LC Boutique, and LC Kids.Club X provides trendy urban street wear for young adults, LC boutique offers elegant eastern wear for the entire family, and LC Kids gives cool clothing opt ions for kids†. MOM2B Here’s an innovative range of apparel for expectant mothers. An irresistable variety of styles that are trendy, traditional and sophisticated all at the same time fulfilling all of mom’s social and mood requirements. For her comfort Mom2B also offers customised accessories like stretch lowers and a variety of stretch-to-comfort materials giving a natuaral support and lift to the tummy.Casual Wear Extra Support Accessories CAREER ARTICLE AND ADVICES Life at Sefam: We are an Equal Opportunity Employer and provide employment to everyone regardless of their colour, race & gender. We believe our employees as our greatest asset and do not compromise on the potential and standard of our workforce. Our Philosophy: Continuous Learning Maintain High Standards Creativity and Innovative We are growing continuously and ensure our employees to share our growth with us and generate new quality standards for our competitors to reach. What we look for:While hiring, we look for dedicated and enthusiastic individuals who are creative and are ready to take initiative. What make our company the best employer is the healthy environment which we provide by allowing the staff to experiment and touch the new horizons. Career Development: Continuous development is our philosophy and we believe that every employee needs some kind of training or guidance to perform better. For this purpose we arrange annual and bi annual training programs in order to groom our work force. We also sponsor small courses for employees learning. How to Apply:To apply follow the steps given below: Look for the opportunity of your interest in the current vacancy List by clicking Current Openings Tab. Click   Details to view the job description. Click Apply for the application Form. If you don’t see an opportunity of your interest, click on the Apply Online Tab. Fill the Online Form and after completing it click Submit Hardwork Has No Substitute But It Should B e Focused And Followed By Tolerance, Forbearance And Fortitude, Highlights Ms. Neegam Qayyum, Executive HR, Sefam (Pvt) Ltd. Q. 1. What makes your company an attractive employer for the job seekers? Ms.Neegam Qayyum:  Despite of the fact that the current market situation for employment is not very favorable, even in such conditions, Sefam (Pvt) Ltd continuous to grow and hire new staff. Sefam (Pvt) Ltd is a growing organization which has one of the largest retail chain networks nationwide. We have a diversified workforce working at all levels. We experience low turnover rate and the best thing is the location of our head office which is in the centre of Lahore and proves to be convenient for the employees. Q. 2. What is your strategy on work-life balance and how do you achieve this balance yourself? Ms.Neegam Qayyum:  Sefam provides a very comfortable environment which helps our employees to balance their personal and professional life. Facilities like leaves, short leaves and t ime policy helps us to manage our work-life balance. We have relaxed and helpful environment which keeps employees motivated and enables them to manage their regular activities. In my views, the best way of achieving balance between professional and personal life is to prioritize the tasks according to their importance in our lives. Just set up your priorities and I am sure that there are very less chances of being left behind. Q. 3.Do you believe that Pakistani universities are creating an effective talent pool and what is your company’s strategy to attract the best talent in Pakistan? Ms. Neegam Qayyum:  We can not say that our universities are not producing talents but there is lot more which needs to be done. Most of the graduates, after passing out of the universities, are not aware of their own skills and abilities due to which the candidates get confused in choosing an appropriate career. The lack of exposure of practical life which creates a greater challenge to fin d a job in such a competitive environment is another area to be taken good care of.The institutions need to bring out the confidence and help the graduate’s identity their skills and talent. They should be given the appropriate exposure of the market which will set them out to find an appropriate career. Career Counseling should be provided to all students on individual basis. Q. 4. Due to rough economic situation and soaring price rise, how does your company deal with keeping itself cost effective and attractive for job seekers? Ms. Neegam Qayyum:  The economic situation has been very rough from the last couple of years and has affected every enterprise.However, even in such conditions Sefam has never stopped hiring and hasn’t gone for any sort of layoffs as yet. Sefam’s continuous growth has kept the spirits high. Sefam does not compromise on quality of our staff and products. We are working on more effective recruitment ways to keep our hiring costs low and retain our valuable employees. Q. 5. What are, in your views, the basic principles of success in a professional life? Ms. Neegam Qayyum:  I believe in: â€Å"Work , Work and Work† as said by our Quaid. Hard work has no substitute but it should be focused and followed by tolerance, forbearance and fortitude. Be open to learn new lessons, even if they contradict the lessons you learned yesterday†Ã‚  Ã‚  Ã‚   -Ellen De Generes Q. 6. How would you rate the success and importance of  online recruitment  firms such as ROZEE. PK? Ms. Neegam Qayyum:  Online recruitment firms have made recruitment a lot easier, reliable and cost effective. However, it still needs to flourish and create maximum awareness in Pakistan. As the economic conditions get stable and new opportunities hit the market, online recruitment will be the most reliable one. ROZEE. PK has definitely made a mark in Pakistani job market and it has set up the trend of online recruitment in Pakistan.Q. 7. How has ROZEE. PK helped your firm regarding recruitment i. e. Have you tried any recruitment tools provided by ROZEE. PK e. g. Job Fairs/Job Postings/CV Search? Ms. Neegam Qayyum:  We have been using various tools provided by ROZEE. PK and have also participated in their different Job Fairs. It has been very useful and effective in certain areas. It not only provides us with a good pool of candidates but also markets our company’s actual name in the market (We are known by the name of Bareez’e which is one of our famous brands). ROZEE.PK has always been helpful to make a pool of candidates which makes it easy to select best out of them Q. 8. What is the scope of Human Resource Management in Pakistan? Ms. Neegam Qayyum:  As far as my limited experience is concerned, I believe that human resource is the ‘humane’ part of organization. It is the only department which is sensitive to life, emotions, and feelings. HRM still has a long way to go in Pakistan. I am sure that time will come when every firm and institution will invest in such a department. The future of HR is bright along with a tough competition among candidates. Q. 9. Tell us about your educational life?Ms. Neegam Qayyum:  I earned my bachelor’s degree from Kinnard College in sciences and started working with The City School. Later on I realized that I need to develop myself and the career which suited my skills and abilities was, as me and my Mentor came up with , was HRM. After completing my Masters Degree in HRM from Punjab University, I worked wih Strategic Systems International for some time and later joined Sefam (Pvt) Ltd. I focused on creating and bringing new ideas to life. I have been lucky enough that Sefam provided me the opportunity to start things from scratch enabling me to learn the practical ways of the field.I have been an average student and always worked on expressing things in my own definitions rather than learning by rote. I always used to re ad, understand, and express in my own words. Even in examinations I hardly used extra sheets. My focus has always been on practical part of the studies. Q. 10. What is your formula of success in life? Ms. Neegam Qayyum:  I don’t believe there can be a formula for success but what has always worked for me is prioritizing things both, personal and professional, followed by hardwork, persistence and the utmost important blessings, of Almighty Allah.Q. 11. What are the biggest turn-offs in an interview of a job applicant? Ms. Neegam Qayyum:  The biggest turn-offs of a job applicant as I have experience are: †¢ The candidates who are not sure of the area they want to work in †¢ Candidates who ask the salary package first rather than position and job description. †¢ Candidates who are not confident in their mother language and to overcome their deficiency they keep on speaking incorrect English language. Q. 12. What do you look for in a candidate during a hiring interview session? Name 4 key things? Ms.Neegam Qayyum:  The key factors I look for in a candidate are: †¢ Loyalty factor †¢ Optimistic approach towards career †¢ Relevant qualification and experience for passion to contribute Q. 13. Any good advice you want to give for the job seekers who want to enter and/ or prosper in the professional field? Ms. Neegam Qayyum:  I would rather suggest that job seekers should be aware of their inborn talent and creative skills before entering the Field and find a job matching their interest and set of skills. So that when they enter the practical life they sharpen up their skills rather than getting confused about their own abilities. Intro of Sefam Pvt. Ltd. | | | | | | | | | | VISON TO BE A PREMIEM BRAND FOR PRET AS WELL AS DESIGNER WEAR LOCALLY AND GLOBALLY AND TO BE TREND SETTING MARKET LEADER BY PROVIDING TO OUR CUSTOMERS ELEGANT AND SOPHISTICATED ATTIRE WITHOUR COMPROMISING ON QUALITY.MISSION HISTORY Sefam was established in 1985 with the launch of its first brand ‘Bareeze'. Bareeze's singular mission, and at time Sefam's was to create beautiful, desirable fabrics equal to the best in the world, yet made in Pakistan. Prior to Bareeze's entry into the market, amazingly, the concept of a locally made quality fashion product did not exist. All the best markets only sold and foreign fabric and foreign goods. Opening the first store in shadman market, Lahore in 1985, Bareeze sought to change this perception.The first collection sold out in a matter of days and very soon the store had garnered the image of being a store which sells quality imported fabric claiming it to be local. Soon after, another Bareeze store was opened and then another and another. Currently, Bareeze sells from and operates 57 stores nationwide and another 10 globally. Bareeze has the distinction of being the first Pakistani chain store as well as the first Pakistani brand to go abroad (Dubai in 1995). Sefam has since broadened its vision from qua lity, desireable fabrics to quality desireable clothing for all categories of consumer.Currently sefam operates 5 brands and a total of 321 points of sale 107 location to this, sefam's brands also sell exclusively at another 10 locations worldwide. Sefams brands are: Bareeze Leisure Club Minnie Minors Chinyere Home Expressions Kayseria SERINA DYEING AND FINISHING By 1999, there was already an undeniable need for a reliable dyeing and finishing source to cater to internal processing requirements of the group. Previous experiences in the local outsourcing market had proven to be difficult with high rejection rates and unreliable delivery times.Hence Sarena was commissioned in March 2001, as a subs idiary of the Sefam Group of Industries. Since the time of inception, the factory has undergone expansion every year of its existence and now stands at 6 times its original capacity, with a heavy presence in the export market and state-of-the-art machinery. Sarena has had to work hard to make a mark in the export market. We owe our success to constant change and modernization and consistent quality. The group has invested heavily in machinery, technology and manpower to bring the process under control.Sarena boasts some of the most well-renowned brand names in textile machinery such as  Monforts, Bruckner, Babcock, Lafer, Goller, Benninger, Parex  and many more. Our dyes and chemicals are imported from only the most respected global companies such as  Dye Star, Ciba, ICI, BASF, Clariant  etc. Alongside we have spared no expense in conformance accreditations and staff training. Sarena is  ISO  and  OkoTexCertified. In addition our in-house laboratory is underway to beco ming the first private laboratory in Pakistan to achieve the  ISO 17025, which signifies conformance, reliability and standardization in all our testing procedures.We believe, that in today's world, it is important to be competitive not only on the basis of pricing, quality   and service but also in R. Accordingly we invest heavily on development in weaves, finishes and constructions, and have a fresh batch of new developments offered to our foreign clientele every month. This adds to our existing portfolio consisting of successfully tested finishes such as micro-sanding, fire-retardant,   mildew-resistance, anti-bacterial, wrinkle-resistance, pre/post cure, Teflon, soil repellency etc.We feel that it is out of all of the above, which spring from our thorough commitment to quality, that we still retain today our very first accounts. We invite you to come and share our quality experience. ALI EMBROIDERY MILLS (PVT. )LTD Hamedi Embroidery Mills (Pvt. ) Ltd. was established in 19 72 to do schiffli embroidery work for the local whole-sale market that was mainly catering for the low end of the textiles segment. From the beginning, Hamedi enjoyed a good reputation for its fair dealings and commitment.With the result that it had already doubled its capacity by 1978. However, in the next two to three years the Russian invasion of Afghanistan and the Iran revolution affected the embroidery industry of Pakistan so adversely that a majority of the businesses went bankrupt, and the government was forced to declare embroidery Sick Industry of Pakistan. It was at this juncture that Hamedi changed its focus from the low end of the market and concentrated on making the best possible quality of embroidery for the premium urban consumer of Pakistan.The machines as well as the business culture were ‘overhauled' with this new end in mind, and in 1985 Hamedi's sister concern, Sefam (Pvt. ) Limited, launched the new high quality product from the city of Lahore. The produ ct was well received and soon the embroidery production capacity needed enhancement. Hamedi grew rapidly by acquiring some existing embroidery facilities as well as adding machines to its original setup. It was also the first in Pakistan to import the state of the art computerized schiffli machines and designing systems from Saurer Stick Systems of Switzerland.It was then decided by the management that the the different embroidery companies be merged into one company by the name of Ali Embroidery Mills (Pvt. ) Limited. In the relentless pursuit of quality and innovation, a number of Ali Embroidery's staff were sent to Switzerland to receive training in new designing methods, machine operating procedures, and quality control techniques. At the same time, many qualified experts from Korea and Switzerland are routinely engaged to come and do hands-on training of Ali's technicians and designers at our premises.Consequently, Ali Embroidery Mills has the most well trained embroidery staff in Pakistan. This human resource combined with the many state of the art computerized machines, and designing and sampling systems has ensured that the quality of Ali's product is by far the best in the country. . Today Ali has 30 schiffli machines, and is the largest manufacturer of embroidered fabric in Pakistan. More important than the number of machines is the fact that Ali has more goodwill than all the local competitors combined. This has been a result of Ali's philosophy of fair dealings with everyone including suppliers, employees and clients.We believe that quality begins in-house when we decide to make a positive impact in the lives of all the different groups of people that will come in contact with our business. Along with this ideology, our focus on continuous innovation in products and procedures has made sure that we are always able to stay abreast of the competition OUR BRANDS BAREEZE With over three decades of commitment to quality, Bareeze is today, a recognized b rand for quality products in the domestic and international markets. It is owned by sefam (Pvt. ) Ltd. a sister concern of Sarena Industries and Ali Embroidery Mills (Pvt) Ltd. The Bareeze range includes crisp cottons, luxurious silks, sheer organza, chic chiffons and an ever-developing range of inovative products. Textile embroidery is an art-rooted tradition. Hand-done embroidery from the sub-continent was always considered a quintessence of quality, reflecting an exclusive fashion option. Bareeze is proud to be the modern day perfection of transforming traditional sub-continent hand embroidery into exclusive Bareeze fashion fabrics. Each Design – a MasterpieceTaking as much pride in our products as the traditional artisan, we ensure that Bareeze fabrics are superbly fashioned, exquisitely detailed and carefully finished, so that each design is a masterpiece. Excellence – a Bareeze Hallmark The use of only the best materials and unflinching resolve not to compromise on quality, coupled with the use of the best swiss textile machinery enables us to produce embroidered fabrics which compare favorably with the best in the world. We have more than 50 outlets nationwide, and already well established setups in Dubai, Sharjah, Abu Dhabi, Delhi and London.Bareeze Brands There is something for everyone at all Bareeze Stores. Our resolve to excellence and decades of experience with success has enabled us to extend our product range and provide our clientele with a varied and extremely creative collection of Ready-to-Wear, Pret and Home Textile collections covering all age groups. Bareeze is a trendsetter in the mainstream fashion industry CHINYERE Chinyere is a brand synonymous with sophistication & style. The Chinyere success story began in 1999 that has now evolved into the country's most popular and accessible fashion brand.Chinyere garments are designed in-step with global fashions and in keeping with our tradition. Catering to women as well as men, today Chinyere has displays at all Bareeze outlets and is manufacturing †¢ Casual Wear †¢ Formal Wear †¢ Couture †¢ Mens Wear †¢ Sleep Wear †¢ Abayas †¢ Accessories †¢ Jewellery for the local and the international markets. MINNIE MINORS Minnie Minors is a specialty kids brand selling high-quality apparel and accessories for children under the Boys, Girls, Infants, Party Line, Toys n Tales and Accessories categories. Minnie Minor’s history begins in 1998, making it one of the oldest kids brand in its field.The appeal of the Minnie Minors is so high since its inception due to its versatile designing, high quality manufacturing, high-quality merchandise and modern retail for children ages newborn to five. Sub Brands Today Minnie Minor’s brands include Minitoes and MOM2B. Minitoes Minitoes kid's footwear is available in a range of sandals, booties, joggers, canvas casuals, long shoes. Each season Minitoes expands its extensive collec tion by adding new styles and collections. These change each season and some are only available in limited edition while others may be around for seasons to come.Check out what’s new this season. From easy on-easy off designs to the low profile, lightweight outsoles. Your kids will love the look, you’ll appreciate the supportive footbed and roomy construction and you’ll both flip for the super fun patterns. MOM2B Pregnant women want to feel pretty, attractive and comfortable in clothes that fit their style, their taste and their budget. Whether you are a pregnant woman or lady in plus size, MOM2B will allow you to discover the best clothes to wear during pregnancy whatever the size of your belly! Here’s an innovative range of apparel for expectant mothers. An irresistible ariety of styles that is trendy, traditional and sophisticated all at the same time fulfilling all of mom’s social and mood requirements. For her comfort Mom2B also offers customi zed accessories like stretch lowers and a variety of stretch-to-comfort materials giving a natural support and lift to the tummy. . Minnie Minors Outlets Minnie Minors Outlets offers what our customers know and love about us: unique quality and style—at all outlets. There are 59 Minnie Minors Outlet stores open at premier locations nationwide with the international corporate existence at London, Manchester, Dubai and Norway.HOME EXPRESSIONS Bareeze started Home Expessions in 1999. A commitment. Home Expression ranges offer you the luxury of designed bed/ bath/table accessories. Our linen Range Is produced using the best quality cottons and polyester -cottons,dyed with speacil skill,to ensure color fastness. The 100% percale fabric used is among the finest in world . Bed linen range is combine with the distinctive embroidery designsand colors. Cotton range offers applique range which is of   more luxury and parint range which is of daily use . The bed spreads are hand -made and the embellishmaent is â€Å"Zardozi†work.This involves Working on pure velvets ,silks organzas ,jamawars and net with the finest material avaiable . this range offers bed spreads. dulais. cushions ,rugs ,photo albums fancy trunks  and table accessories . Upcomming attraction for the coustomer is leather range which includes cushions ,rugs ,table accessories . Choosing the right kind of bedding means you are half way there to get good night sleep. you will find bed linen in a color and quality you love . KAYSERIA After bringing a revolution in embroidery, Sefam Pvt. Ltd. now launches another brand Kayseria – Magic in print.Welcome to the unique world of Kayseria, where every design is a masterpiece. Kayseria brings you a very special selection of pure silks and cottons in form of exclusive prints, complemented by beautiful and intricate embroideries and embellishments, to create a stunning array of fabrics, colour and designs. The designs crafted at Kayseria are t rendy yet traditional, encompassing the richness of our ethnicity and culture. If you want to pamper yourself, indulge in someone you love, or just feel special, take yourself to nearest Kayseria store. Kayseria gives you real designer clothes at affordable prices.LEISURE CLUB â€Å"Once upon a time, in a land of 180 million people, where locally made high quality, trendy clothing was not available, a compassionate and quality obsessed brand by the name of Leisure Club stepped forward to fill in the void. And so, on April 18th, 1997, hardcoded with the values of compassion, quality, integrity, and ingenuity, Leisure embarked on its mission. After 14 years of unparalleled excellence, Leisure Club has evolved into Pakistan’s no. 1 family fashion destination, featuring 3 premium sub-brands: Club X, LC Boutique, and LC Kids.Club X provides trendy urban street wear for young adults, LC boutique offers elegant eastern wear for the entire family, and LC Kids gives cool clothing opt ions for kids†. MOM2B Here’s an innovative range of apparel for expectant mothers. An irresistable variety of styles that are trendy, traditional and sophisticated all at the same time fulfilling all of mom’s social and mood requirements. For her comfort Mom2B also offers customised accessories like stretch lowers and a variety of stretch-to-comfort materials giving a natuaral support and lift to the tummy.Casual Wear Extra Support Accessories CAREER ARTICLE AND ADVICES Life at Sefam: We are an Equal Opportunity Employer and provide employment to everyone regardless of their colour, race & gender. We believe our employees as our greatest asset and do not compromise on the potential and standard of our workforce. Our Philosophy: Continuous Learning Maintain High Standards Creativity and Innovative We are growing continuously and ensure our employees to share our growth with us and generate new quality standards for our competitors to reach. What we look for:While hiring, we look for dedicated and enthusiastic individuals who are creative and are ready to take initiative. What make our company the best employer is the healthy environment which we provide by allowing the staff to experiment and touch the new horizons. Career Development: Continuous development is our philosophy and we believe that every employee needs some kind of training or guidance to perform better. For this purpose we arrange annual and bi annual training programs in order to groom our work force. We also sponsor small courses for employees learning. How to Apply:To apply follow the steps given below: Look for the opportunity of your interest in the current vacancy List by clicking Current Openings Tab. Click   Details to view the job description. Click Apply for the application Form. If you don’t see an opportunity of your interest, click on the Apply Online Tab. Fill the Online Form and after completing it click Submit Hardwork Has No Substitute But It Should B e Focused And Followed By Tolerance, Forbearance And Fortitude, Highlights Ms. Neegam Qayyum, Executive HR, Sefam (Pvt) Ltd. Q. 1. What makes your company an attractive employer for the job seekers? Ms.Neegam Qayyum:  Despite of the fact that the current market situation for employment is not very favorable, even in such conditions, Sefam (Pvt) Ltd continuous to grow and hire new staff. Sefam (Pvt) Ltd is a growing organization which has one of the largest retail chain networks nationwide. We have a diversified workforce working at all levels. We experience low turnover rate and the best thing is the location of our head office which is in the centre of Lahore and proves to be convenient for the employees. Q. 2. What is your strategy on work-life balance and how do you achieve this balance yourself? Ms.Neegam Qayyum:  Sefam provides a very comfortable environment which helps our employees to balance their personal and professional life. Facilities like leaves, short leaves and t ime policy helps us to manage our work-life balance. We have relaxed and helpful environment which keeps employees motivated and enables them to manage their regular activities. In my views, the best way of achieving balance between professional and personal life is to prioritize the tasks according to their importance in our lives. Just set up your priorities and I am sure that there are very less chances of being left behind. Q. 3.Do you believe that Pakistani universities are creating an effective talent pool and what is your company’s strategy to attract the best talent in Pakistan? Ms. Neegam Qayyum:  We can not say that our universities are not producing talents but there is lot more which needs to be done. Most of the graduates, after passing out of the universities, are not aware of their own skills and abilities due to which the candidates get confused in choosing an appropriate career. The lack of exposure of practical life which creates a greater challenge to fin d a job in such a competitive environment is another area to be taken good care of.The institutions need to bring out the confidence and help the graduate’s identity their skills and talent. They should be given the appropriate exposure of the market which will set them out to find an appropriate career. Career Counseling should be provided to all students on individual basis. Q. 4. Due to rough economic situation and soaring price rise, how does your company deal with keeping itself cost effective and attractive for job seekers? Ms. Neegam Qayyum:  The economic situation has been very rough from the last couple of years and has affected every enterprise.However, even in such conditions Sefam has never stopped hiring and hasn’t gone for any sort of layoffs as yet. Sefam’s continuous growth has kept the spirits high. Sefam does not compromise on quality of our staff and products. We are working on more effective recruitment ways to keep our hiring costs low and retain our valuable employees. Q. 5. What are, in your views, the basic principles of success in a professional life? Ms. Neegam Qayyum:  I believe in: â€Å"Work , Work and Work† as said by our Quaid. Hard work has no substitute but it should be focused and followed by tolerance, forbearance and fortitude. Be open to learn new lessons, even if they contradict the lessons you learned yesterday†Ã‚  Ã‚  Ã‚   -Ellen De Generes Q. 6. How would you rate the success and importance of  online recruitment  firms such as ROZEE. PK? Ms. Neegam Qayyum:  Online recruitment firms have made recruitment a lot easier, reliable and cost effective. However, it still needs to flourish and create maximum awareness in Pakistan. As the economic conditions get stable and new opportunities hit the market, online recruitment will be the most reliable one. ROZEE. PK has definitely made a mark in Pakistani job market and it has set up the trend of online recruitment in Pakistan.Q. 7. How has ROZEE. PK helped your firm regarding recruitment i. e. Have you tried any recruitment tools provided by ROZEE. PK e. g. Job Fairs/Job Postings/CV Search? Ms. Neegam Qayyum:  We have been using various tools provided by ROZEE. PK and have also participated in their different Job Fairs. It has been very useful and effective in certain areas. It not only provides us with a good pool of candidates but also markets our company’s actual name in the market (We are known by the name of Bareez’e which is one of our famous brands). ROZEE.PK has always been helpful to make a pool of candidates which makes it easy to select best out of them Q. 8. What is the scope of Human Resource Management in Pakistan? Ms. Neegam Qayyum:  As far as my limited experience is concerned, I believe that human resource is the ‘humane’ part of organization. It is the only department which is sensitive to life, emotions, and feelings. HRM still has a long way to go in Pakistan. I am sure that time will come when every firm and institution will invest in such a department. The future of HR is bright along with a tough competition among candidates. Q. 9. Tell us about your educational life?Ms. Neegam Qayyum:  I earned my bachelor’s degree from Kinnard College in sciences and started working with The City School. Later on I realized that I need to develop myself and the career which suited my skills and abilities was, as me and my Mentor came up with , was HRM. After completing my Masters Degree in HRM from Punjab University, I worked wih Strategic Systems International for some time and later joined Sefam (Pvt) Ltd. I focused on creating and bringing new ideas to life. I have been lucky enough that Sefam provided me the opportunity to start things from scratch enabling me to learn the practical ways of the field.I have been an average student and always worked on expressing things in my own definitions rather than learning by rote. I always used to re ad, understand, and express in my own words. Even in examinations I hardly used extra sheets. My focus has always been on practical part of the studies. Q. 10. What is your formula of success in life? Ms. Neegam Qayyum:  I don’t believe there can be a formula for success but what has always worked for me is prioritizing things both, personal and professional, followed by hardwork, persistence and the utmost important blessings, of Almighty Allah.Q. 11. What are the biggest turn-offs in an interview of a job applicant? Ms. Neegam Qayyum:  The biggest turn-offs of a job applicant as I have experience are: †¢ The candidates who are not sure of the area they want to work in †¢ Candidates who ask the salary package first rather than position and job description. †¢ Candidates who are not confident in their mother language and to overcome their deficiency they keep on speaking incorrect English language. Q. 12. What do you look for in a candidate during a hiring interview session? Name 4 key things? Ms.Neegam Qayyum:  The key factors I look for in a candidate are: †¢ Loyalty factor †¢ Optimistic approach towards career †¢ Relevant qualification and experience for passion to contribute Q. 13. Any good advice you want to give for the job seekers who want to enter and/ or prosper in the professional field? Ms. Neegam Qayyum:  I would rather suggest that job seekers should be aware of their inborn talent and creative skills before entering the Field and find a job matching their interest and set of skills. So that when they enter the practical life they sharpen up their skills rather than getting confused about their own abilities.

Free Essays on Character And Point Of View In A&P

Character and Point of View in â€Å"A&P† The story â€Å"A&P† is a short story that has many good qualities. It is told from the first person point of view of Sammy. The story is about the brief experience of three young women in bathing suits in the A&P store where Sammy worked as a cashier. The story shows us much about Sammy and how he views the world. This view of Sammy is made more complete because the story is told from his point of view. This enables the reader to see what he is thinking and to have a better understanding of how he may be feeling. The story, â€Å"A&P† show us much about how young men may sometimes view the world. In the story â€Å"A&P† the main character is a grocery store clerk named Sammy. Sammy is a young man who had turned nineteen the past April. The story is told from Sammy’s perspective which gives us insight into his thoughts and emotions. Sammy is a selfish, shallow young man views women mainly as objects for men to lust after. Sammy’s view of women is reinforced time and time again throughout the story. Within the first five lines of the story he begins to stare at and then describe a young girl’s â€Å"can† to the point that he is distracted enough as to not know whether he had rung up a box of HiHo crackers that he has in his hands. His disrespectful view of the female gender is again brought to light in the way he describes the woman who he has accidentally charged twice for the HiHo crackers. He describes her as a witch and immediately begins to say that she probably had enjoyed yelling at him for making a mistake. He then proceeds to make a comment about how he had to â€Å"smooth her feathers† and stated that had she been born at the right time she would have been burned at the stake. After he gets done criticizing the customer his attention returns to the three young girls in bathing suits. He begins to describe each one’s appearance being sure to point out any flaws tha... Free Essays on Character And Point Of View In A&P Free Essays on Character And Point Of View In A&P Character and Point of View in â€Å"A&P† The story â€Å"A&P† is a short story that has many good qualities. It is told from the first person point of view of Sammy. The story is about the brief experience of three young women in bathing suits in the A&P store where Sammy worked as a cashier. The story shows us much about Sammy and how he views the world. This view of Sammy is made more complete because the story is told from his point of view. This enables the reader to see what he is thinking and to have a better understanding of how he may be feeling. The story, â€Å"A&P† show us much about how young men may sometimes view the world. In the story â€Å"A&P† the main character is a grocery store clerk named Sammy. Sammy is a young man who had turned nineteen the past April. The story is told from Sammy’s perspective which gives us insight into his thoughts and emotions. Sammy is a selfish, shallow young man views women mainly as objects for men to lust after. Sammy’s view of women is reinforced time and time again throughout the story. Within the first five lines of the story he begins to stare at and then describe a young girl’s â€Å"can† to the point that he is distracted enough as to not know whether he had rung up a box of HiHo crackers that he has in his hands. His disrespectful view of the female gender is again brought to light in the way he describes the woman who he has accidentally charged twice for the HiHo crackers. He describes her as a witch and immediately begins to say that she probably had enjoyed yelling at him for making a mistake. He then proceeds to make a comment about how he had to â€Å"smooth her feathers† and stated that had she been born at the right time she would have been burned at the stake. After he gets done criticizing the customer his attention returns to the three young girls in bathing suits. He begins to describe each one’s appearance being sure to point out any flaws tha...

Critical Review of Elysium Essay Example

Critical Review of Elysium Essay Example Critical Review of Elysium Paper Critical Review of Elysium Paper Elysium is about Max Dad Costa, played by Matt Damon, a man who takes on a mission to save his own life that could end up being the act that brings equality to the polarize inhabitants of Earth. The film is set in the year 21 54, in a version of Earths future where the wealthy live on a space station called Elysium and the rest of the population remain on a derelict Earth. As most modern audiences do, my first stop when considering watching Elysium was to AMID to see what it was generally about. I learnt that the film was written and directed by Neil Blowlamp, who I know from his successful debut feature film District 9, in which he proved that he is able to fuse social commentary with exhilarating action and so established himself as one of the more interesting directors doing hard-core sic-if (Cue-Un]Eng, 2013) I knew I was going to see a big budgeted, distributor tent pole, A-List acted, social commentary with some great special effects and that it would most likely look and feel a bit like District 9. After reading and watching multiple reviews and interviews since seeing the film I have realized I was not alone in this estimation and the reviews of this film an be summed up by covering my initial summations in more detail. Firstly, social commentary colors the reviews of this film, the overarching focuses of the reviews on Elysium are the subject matter of the plot and the clear messages to modern viewers found therein. While a pessimistic sic-if tradition is certainly not a creation of Blowlamp Science Fiction has always been perhaps the most powerful genre in terms of raising a mirror to the world and providing social commentary (Clayton, 2013) the fact that his skills as a director when It comes to the production value are only a side comments or finishing remarks seem to be hard proof of his ability to hone in on modern fears and allow the theme to be the resonating factor of his film making. After discussing the many subversion and hidden messages of the film at length most reviews that I read would only Include comments such as Elysium succeeds because the cinematography Is downright Impressive. The SF and weaponry are also top notch (Cue-unguent, 2013) In the closing paragraphs. Elysium In the simplest description of It Is a sic-if film, It Is set In the future (In this case a historian one), It features advanced technology and It Is a metaphor for our present conditions that Is presented as a thrilling action film. Whether or not you agree with the social Implications It raises, whether you have left or right political leanings or you come from the USA, Australia, Salsa or Europe the film has become a successful allegory that at the same time has been able to exaggerate and simplify a vast array modern status quo In order to create circumstances that force each particular viewer to confront the context of the points raised In relation to how they live their ivies. This view that the film Is able to Inspire a mixed rhetoric about such wide current world situations and the Implications of that Is held by Patch when he says Blowlamps film really lets fly with Its anguished take on where our world Is heading (Patch, 2013) and again by the comments made by Clayton Its worth pondering on when you watch Elysium, should this be making me feel pessimistic about humanity prospects and should I abandon my mere upbeat hopes for a possible progressive utopia ahead? Id say no, Elysium should make you feel bleak he term misapplication in its description of the way Blowlamp has wielded social commentary to his advantage in order to create a box office success. The suggestion that this is, in essence, an angle that has been seized Due to the recognition Blowlamp gained from the success of his previous apartheid themed sic-if, District 9, a film that gave him a status as a sort of sic-if socialist mastermind, it is now generally perceived that he has an inherent talent to skew versions of the present into a setting in the not too distant future that appeals to the widest possible audience and hat this ability can be purposely tapped into. They go as far as saying Elysium has one of the most openly socialist political agendas of any Hollywood movie in memory, beating the drum loudly not Just for universal health care, but for open borders, unconditional amnesty and the abolition of class distinctions as well. (Debugger, 2013) Entertainment Weekly says in its review of Elysium, If you are a member of the 1%, Elysium is a horror movie. For everyone else, its one step shy of a call to arms. Whatever you feel about the context of the film and whatever the means it used, it as achieved what was expected of it, the basic understanding that blockbusters are designed to appeal as broadly as possible (Debugger, 2013) this leaves no question that for whatever reason the social commentary exists it is a meticulously realized and successfully achieved production for its purpose of being wide reaching in its capacity to connect with a large audience. Reviewers from different backgrounds and countries have read into the film in different ways, I believe this is an accurate example of how the film has been able to achieve a connection with a broad range of people. Elysium has a message that many people can relate to, and conveys it in a manner that never becomes overtly preachy. Nonstop, 2013) For Johnston, a reviewer from The Czech Republic the crucial message is equal access to health care. He states those on Earth crowd into hospital emergency rooms where a few bandages and ineffective pills are dispensed for everything, while on Elysium every home has a flat-bed scanning unit called a med-pod that can remove any ailment and eliminate any genetic defect. Nonstop, 2013) And Jones a British reviewer souses on the haves and have onto theme when she says the film will resonate particularly with audiences in countries with extreme wealth discrepancy Cones, 2013) In comparison, Australian film critic Stratton sites some specifically A ustralian and incredibly current issues when he says l like some of the themes that Blowlamp introduces in this film, like the idea of refugees. You dont Just stop the boats, you shoot them out of the water and thats the ultimate, I guess, end of that sort of policy. So thats a very interesting theme for the film. (Stratton, 2013) There is no water and here are no boats in Elysium literally, but Stratton has naturally associated similar circumstances occurring in the film to the boat people issue that is currently front page news in Australia, the refugee motif we see in Elysium could Just as easily comment on the Mexican illegal crossing the Californian border but this issue is not a relevant one to Stratton. Here we have three different reviews from three different cultures that all resonate with different aspects of the films social agenda for reasons that directly affect their community. This is clear example that what Blowlamp has en able to achieve for the second time is a biting social commentary on todays headlines Nonstop, 2013) In an interview with Jones, Blowlamp states that its not problems that people will face in the future, but when it offers insight into the world we live in today. Nonstop, 2013) Blowlamps version of Earth is reminiscent of slums in our modern third world countries and the filming of the scenes on Earth were actually done in the worlds second largest garbage dump on the Bored Opponent landfill site in Mexico City Cones, 2013) The irony that comparably Elysium scenes were filmed in a first world city such as Vancouver is not lost on him It was embarrassing for all of us during filming, because half the movie executives actually do live in Beverly Hills. Wer e already living in Elysium. Were aware of it. Cones, 2013) Blowlamp says he intentionally filmed in one of the most unpleasant areas he could find because the imagery adds to the theme of the film. We could have green- screened the entire thing, but I wanted there to be a real discrepancy in the film between rich and poor. So were not manipulating the audience in any way the poverty is completely real. I believe this is one reason that from the whole cinema going experience of Elysium what is of interest afterwards and what is mostly taken away and dissected are the messages and themes that are explored.

Gorbachev and the end of the Cold War essays

Gorbachev and the end of the Cold War essays In 1991 the Soviet Union collapsed as a nation state. Although, in retrospect, this seemed the likely outcome after years of economic stagnation, political corruption, and most importantly, the collapse of all pro-Soviet communist regimes in Eastern Europe by 1989, no one expected it (Painter, 108.) The Soviet Union, ever since the death of Stalin in 1953, had experienced economic and nationalistic difficulties, but this had never led to such a drastic change of events. So why did it collapse so unexpectedly, and who or what is responsible for the disintegration? These questions have been the focal point of many debates in the historical and political arena, and this essay will take a closer look at one important issue. The issue at hand is, to what extent is Gorbachev responsible for the collapse of the Soviet Union? Gorbachev came to power in March 1985 (Smith, 136) and, dismissing the Brezhnev era as years of stagnation, he announced strong intentions to radically transform the S oviet Union both politically and economically. Economically he aimed to radically restructure management and party through perestroika, and politically he intended to make the system more open to input and criticism through glasnost (Reynolds, 543.) Many historians claim that these two policies, which internationally became the catchwords of the Gorbachev era, caused the collapse of the U.S.S.R. Glasnost fueled dormant nationalistic sentiments throughout Eastern Europe and provoked public criticism of a failing political system, while Perestroika spelled deconstruction, not reconstruction of the economy. Other historians have turned the spotlight away from Gorbachev, focusing it on the hardliner President Reagan of the United States, who came to power after Jimmy Carter in 1981 (Cannon, online, 2001.) They argue that Reagan was the man who ended the Cold War through his national self-confidence, purpose, and optimistic m...

Saint Dominic Quotations

Saint Dominic Quotations Born in 1170 and founder of the Order of Friars Preachers, Domingo de Guzmn lived an austere life, traveling and spreading the Gospel. He was also good friends with Saint Francis of Assisi. Here are some quotations attributed to Saint Dominic. On Austerity and Charity Arm yourself with prayer instead of a sword; be clothed with humility instead of fine raiment. These, my  much loved  ones, are the bequests which I leave to you as my sons; have charity among yourselves; hold fast to humility; keep a willing poverty. We must sow the seed, not hoard it. I could not bear to prize dead skins, when living skins were starving and in need.- After selling books inscribed on parchment (sheepskin) and giving the money to the poor. Other Saint Dominic Quotes I would tell them to kill me slowly and painfully, a little at a time, so that I might have a more glorious crown in Heaven.- After being asked what he would do if caught by his enemies. A man who governs his passions is master of the world. We must either rule ​them, or be ruled by them. It is better to be the hammer than the anvil. You are my companion and must walk with me. For if we hold together no earthly power can withstand us.- Upon meeting Francis of Assisi.

Insurance Model Essay Example | Topics and Well Written Essays - 1000 words

Insurance Model - Essay Example The consumers have standard preferences defined over consumption. If P is the probability of the loss, then the consumers expected utility is: Thus, we can have the following indifference curve: It is simple to show that this leads to negatively sloped convex indifference curves. The slope of the indifference curves are: The high risk and low risk groups differ in their probabilities of incurring the loss. The probability of accident of an individual consumer belonging to the high risk group is PH and that of one belonging to the low risk group is PL, where PH> PL. Figure 1 below shows the indifference curves for a particular utility level for representative agents from the two groups. Observe that since PH> PL the indifference curves for the high risk type will have flatter slopes (less negative). Figure 1: Indifference curves for the high risk and the low risk consumers The monopolist The monopolist’s objective is to maximize its expected profits or alternatively minimize it s expected costs by trading with the consumer. The monopolist offers a pair of contingent claims (G,B) which realize in the good (No loss) and bad (loss) states in return for the consumers initial endowment. The expected costs of the monopolist are equal to: We can form the Iso-cost function for the monopolist as follows: Evidently, these are straight lines with a slope of . Observe that since PH> PL the Iso-cost line for the high risk type will have a flatter slope (less negative). Thus, the iso-cost lines for the High risk type and the low risk type can be drawn as follows: Figure 2: The iso-cost lines for the monopolist insurer for high risk and low risk contracts – C(H) represents the iso cost line for the high risk types and C(L) represents the isocost line for the low risk type. The separating equilibrium under asymmetric information Recall that asymmetric information is a situation where one or some of the players of the game have private information. In the present co ntext the asymmetric information is manifested in the form of consumers having private information since they know whether they belong to high risk or low risk groups. The firm does not know any particular agents type. However, the monopolist is perfectly aware of the exact probability distribution of consumer types. A separating equilibrium in the present context would be one where the high risk types choose a contract that is different from the contract chosen by the low risk types. The monopolist firm’s objective is to minimize its costs subject to the participation constraint or the individual rationality constraint and the incentive compatibility constraint of the consumer. The participation constraint requires that the contract offered by the firm provides him at least as much expected utility as the consumer’s initial endowment. This implies that for any consumer to accept the firms offer, the contract has to lie on or above the indifference curve through the in itial endowment. The incentive compatibility constraint on the other hand requires that consumers of either type do not find it beneficial to accept the contract devised for the other type. It is essentially the satisfaction of this constraint that leads to the separating equilibrium. In terms of indifference curves, the incentive compatibility constraint requires that the contract for the high type lies on or below the low types indifference curve