Hrm and Technology

1. 0 Introduction In today’s rapidly changing business world, the need has arisen to harness the resources to its optimum use in order to gain success in the business arena. Technology plays a vital role as this applies to the most valuable resource of Human resource too. Technology has greatly influenced the transformation from traditional and personal management to a more strategic human resource management approach. The ongoing technology improvement has paved the way for quick access to obtain the preferred resource regardless of geographical and environmental barriers. The extent of technology use across various activities of HRM, especially in recruiting and selection covers from advertising positions, receiving applications, initial screening to final section. This particular search can be for entry level, middle level and high level position as appropriate, according to the external and internal factors of an organization. Huge cost reductions in HR have also been experienced through technology application, while, they have also led to adverse impacts such as redundancies and lay-offs. Communication development technology contributes furthermore, from the recruitment process to career development process through training and development, and creates resource personnel in the organization. Computer based testing leads to unbiased selections, arbitrating to effective and efficient Human Resource Management. Access to Human Resource Information systems (HRIS) has also helped to automate most of the functions of HRM to a greater extent and allows the HR activities to run in a less cumbersome and efficient manner. This report further outlines the adoption of virtual work and outsourcing as a result of modern technological evolution, and the benefits and impacts that technology has embraced towards Human Resource Management. 2. 0 DISCUSSION 2. 0 What is Human Resource Management? According to Samson & Daft, â€Å"Human resource management refers to the activities undertaken to attract, develop and maintain an effective workforce within an organization†. In other words HRM is the function dealing with managing people within the employer – employee relationship (Stone, 2005). HRM function involves the productive use of people in achieving the organisation’s strategic business objectives and the satisfaction of individual employee needs. HRM is closely related to other management aspects, as its main objective is to improve the productive contribution of people. Human Resources Management encompasses a wide range of activities inclusive of identifying and deciding on staffing needs, hiring, recruiting and training the most suitable employees, ensuring and evaluating their performance, , and ensuring that the personnel and management practices conform to various regulations. It also includes activities relating to managing approaches for employee issues such as benefits and compensation, safety, employee records and personnel policies. (Snell & Sherman, 2004). Human Resource managers plan, administer and review activities relating to staff selection, training and development, conditions of employment and other human resource issues within organizations (Peters, 2004). 3. 0 Objectives of using Technology in HRM The study of HRM describes what human resource managers do and what they should do. While there are many definitions of HRM, its primary purpose is to improve the productive contribution of people within an organization. Until the last few years the discipline was known as personnel  management. (Eddie & Smith, 2004). Now the term ‘human resource management' is increasingly used in recognition of the importance of an organization’s workforce in contributing to the goals of that organization. Today's human resource issues are enormous and appear to be ever expanding. The human resource manager faces a multitude of problems ranging from a constantly changing workforce to coping with ever increasing government rules and regulations. Because of the critical nature of human resource concerns, they are receiving increased attention from upper levels of management. It used to be rare to see job advertisements for human resource managers. Now such advertisements are very common and encompass significant organizational responsibilities. People are the common element in every organization. From an organization’s perspective, its staff is its human resources. It is people like you who produce the goods and services that create wealth. It is these goods and services that contribute to our standard of living. (Collins, 2005). There are many challenges facing organizations today. The better our organizations work, the easier it is for society to meet the present and future threats and opportunities. It can be said that the central challenge we face in society is to continually improve the performance of our organizations in both the private and public sectors. Part of this improvement will come from organizations becoming more efficient and effective. This requires the effective management in these organizations. 4. 0 Technology in the modern business An Organization’s Technology is the process by which inputs from an organizations environment are transformed into outputs. This model integrates organizational  level technology research with human resource management strategies. (Robert, Mathis, John Harold 2006). The model relates dimensions of technical processes to human  resource practices, focusing on practices used to develop employees. These relationships are mediated by the type of skills employees  use. An empirical study of 139 employees found support for two  hypotheses developed from the model. Results suggested that  technology and HRM activities are connected through the level  of cognitive skill complexity and the amount of support employees  receive in developing new skills. Due to changes in the way  decisions are made in organizations today (for example, making  more decisions at lower levels) the connection between the work  process, the skills employees need, and the emphasis on developing  employees will become increasingly important. 5. Impact of Technology in HRM The technology has radically changed the way employees and managers access human resource data, and the use of online HR solutions has expanded rapidly over the past year. (Collins, 2005). Self-service and online tools have become important in the continuing effort to improve the management of HR functions and to drive competitive advantage, the survey found. â€Å"As the lines blur between HR data and that used by the rest of the enterprise, organizations find it makes sense to consolidate all employee data using a corporate portal. The importance of HR self-service is increasing, especially those applications that improve employee performance. â€Å"We're seeing the strongest growth among applications focused on managing and enhancing worker skills and productivity–no surprise given that up to 70 percent of an enterprise's expenses are people-related. _New skills required: As new technologies are developed and implemented, there is an Urgent need to upgrade existing employee skills and knowledge if the organization wants to survive and flourish in a competitive world. Additionally there will be growing demand for workers with more sophisticated training and skills especially in emerging ‘hot’ sectors like telecommunications, hospitality, retailing, banking, insurance, biotechnology and financial services. For example, services. For example, service sector employee requires different skills than those utilized in manufacturing. (Peters, 2004). They need strong interpersonal and communication skills as well as the ability to handle customer complaints in a flexible way. _ Downsizing: New Technologies have decimated many lower end jobs with frustrating regularity. Increased automation has reduced employee head counts everywhere. The pressure to remain cost effective has also compelled many a firm to go lean, cutting down extra fat at each managerial level. The wave of merger and acquisition activity, in recent A time has often left the new, combined companies to downsize operations ruthlessly. The Positions that have been filled up with workers possessing superior technical skills and Knowledge has also tilted the poser base ( in many emerging industries) from management to technical workers. It is not uncommon today for managers to have limited understanding of the technical aspects of their subordinates’ work. Managing the expectations of knowledge workers is going be major area of concern for all HR Managers in the years ahead. (Akin, Norton, Peg, 2004) _ Collaborative work: Technological change has resulted in hierarchical distinctions being blurred and more collaborative teamwork where managers, technicians and analysts work together on projects. Team based incentive plans have also made it necessary for all classes of employees to work in close coordination with each other. Telecommuting: The rapid advances in technology have led to the relocation of work from the office to the home. Telecommuting has become the order of the day where employees work at home, usually with computers and use phoned and the Internet to transmit letters, data and completed work to the home office. Companies have been able to increase their applicant pool through this mode and empl oyees have also been able to live further away from cities and gain considerably due to savings in rents, transportation etc. _ Internet and intranet revolution: Internet and information technology have enabled companies to become more competitive by cutting costs. Manufacturers, bank, retailers, and you name anything have successfully harnessed computer technology to reduce their costs and deliver want satisfying goods and services to customers at an amazing speed. Even in HR, internets and intranets are being used to handle training, benefit administration, performance management and out placement functions, in recent times. (Peters, 2004). The cumulative impact of new technology is so dramatic that at a broader level, organizations are changing the way they do business. Use of the internet to transact business has become so commonplace for both large and small companies that e-commerce is rapidly becoming the organizational challenge of the new millennium. Managing virtual corporations and virtual workers in this technology driven world is going to pose tough challenges for HR Managers in the years ahead. _ Role of HR in a virtual organization: A virtual organization is network of companies or employees connected by computers. Virtual workers work from home, hostel, their cars, or wherever their work takes them. The human resources function plays a unique role in a virtual organization: i. Psychological fit: The lack of face-to-face interaction in virtual organization, virtually compels HR professionals to determine the psychological fit between different units initially. (Collins, 2005). ii. System alignment: Given the lack of physical proximity, it becomes even more critical that the organization’s mission, vision and measures be aligned and that all parties are familiar with these issues, the HR function can play an important role in this task. iii. Reconsider rewards: In a virtual unit. Very few permanent exit. In many cases, the organization will be staffed with workers having different motivational forces. So rewarding each entity in an effective way becomes an important job. iv. Reconsider staffing needs: In a virtual organization, most employees work on a contractual basis. Finding people with requisite skills, a knowledge and motivation level becomes an important activity. v. Build partnerships: Virtual, teams have to be built from scratch paying attention to their unique requirements. The concept of employment needs to be replaced by the concept of ‘partnership’ especially when most tend to work independently away from the permanent employees or owners of the organization. vi. Develop leaders: Leaders become the major forces for building trust, creating a mission and instilling a sense of belonging to the organization HR can play a major role in ensuring that leaders assume these responsibilities and meet them in an effective away. (Collins, 2005). 6. 0 Technology in HR Activities A human resources officer develops, advises on and implements policies relating to the effective use of personnel within an organization. HR personnel work comprises a number of different but related policies, all of which are required by organizations that employ people, whatever the size or type of business. These cover areas such as working practices, recruitment, pay, conditions of employment and diversity. HR staffs need to ensure that the organization employs the right balance of staff in terms of skills and experience, and that training and development opportunities are available to employees to enhance their performance in order to achieve the organization’s objectives. Collins, 2005). Typical work activities As a human resources (HR) officer they must have a clear understanding of their organization’s business objectives and be able to devise and implement policies which select, develop and retain the right staff needed to meet these objectives. (Farquharson, 2006)The exact nature of the work activities varies according to the organization, but is likely to include: working closely with departmen ts, increasingly in a consultancy role, assisting line managers to understand and implement policies and procedures; †¢ promoting equality and diversity as part of the culture of the organization; †¢ liaising with a wide range of organizations involved in areas such as disability, gender, age, religion and health and safety; †¢ recruiting staff – this includes developing job descriptions, preparing advertisements, checking application forms, short listing, interviewing and selecting candidates; †¢ developing policies on issues such as working conditions, performance management, equal opportunities, disciplinary procedures and absence management; †¢ advising on pay and other remuneration issues, including promotion and benefits; †¢ undertaking regular salary reviews; negotiating with staff and their representatives on issues relating to pay and conditions; †¢ administering payroll and maintaining records relating to staff; †¢ interpretin g and advising on employment legislation; †¢ listening to grievances and implementing disciplinary procedures; †¢ developing HR planning strategies with line managers, which consider immediate and long-term staff requirements in terms of numbers and skill levels; †¢ planning and sometimes delivering training, including inductions for new staff; †¢ Analyzing training needs in conjunction with departmental managers. (Farquharson, 2006) When considering all the above accepts of a human resource manager, they must allocate much and more time and energy on selecting the right candidate to the right position. The technology can be used on Selected HRM activities such for Employee recruitment, employee selection, training and development and performance appraisals 6. 1 Recruitment & Selection The HR manager faces the main challenge when it comes to Recruitment and selection the manager has to be much more careful when choosing the right candidate. A recent study showed that the correlation between the ability to deliver well in a job interview and the ability to do well on the job is just 14 percent, or one good employee out of every seven people you hire. (Okpara, 2006). If you or your recruitment agency has found itself in a similar position, there are proven methods to improve this average. The same study considered these methods. Background Checks  Ã¢â‚¬â€œ According to (Okpara, 2006). The 14 percent increases to 26 percent if the candidates passes a series of  employee background checks like falsified educational credentials and other serious liabilities, background checks only reveal information when an individual has been caught being lying. Of equal or greater value are underlying attitudes, as well as actions at which an applicant has not been caught, to most fully protect the organization against negligent hiring lawsuits and to assure the organizations are hiring reliable, ethical, hard-working employees. Knowing this information about the people the company hire is absolutely essential because a business can be held liable for accidents and crimes committed by its employees. Personality Tests  Ã¢â‚¬â€œ consider traditional assessment tools used in the hiring process. These assessments measure personality characteristics. Personality tests  raised the rate of success in hiring to around 50 percent positive. (Okpara, 2006). Many employers want to know a candidate’s aptitude and personality type to ensure an appropriate job match. Some want to know it before they hire a candidate, some before they promote an employee, and some before they create work teams. In an effort to learn more about an employee, employers today administer personality tests. There are many kinds of personality tests available, but in the workplace a validated and reliable occupational assessment is critical to success on the job. (Okpara, 2006). Those professionals do not pass or fail but should be selected for the job that matches their individual personalities. Abilities Assessments  Ã¢â‚¬â€œ When applicants were tested for both abilities and personality, employers found they were hiring the right people just over half or about 54 percent of the time. (Times, 2006) After managers have used to identify their employee’s strengths and areas for development, they can use the Series to software’s available to develop the competencies that are most important to their professional growth and success. (Okpara, 2006). The software’s are conveniently located on the Internet, making it easy to implement and execute. These systems help managers to keep doing the things they do well, stop doing those things that interfere with their effectiveness, and start doing things that will improve their performance. These systems encourage managers to perform their jobs better. It gives emphasis to the importance of managers to the organization and its goals and pays big dividends in the form of improved productivity, fewer â€Å"people problems,† increased employee retention, and greater profits. It is an ideal method for managers to improve their leadership and management skills. It can be used anywhere and at any time because it is on the Internet. After responding to questions and doing online exercises, it gives managers the tools they need to maximize their strengths, become better managers, and lead more effectively. Interest Assessments  Ã¢â‚¬â€œ To take it one step further, the study considered  interest assessments, an even more sophisticated tool. It measures the job-related qualities that make a person productive – Thinking and Reasoning Style, Behavioral character, and Occupational Interests. These systems were used for placement, promotion, self-improvement, coaching, succession planning, and job description development. (Okpara, 2006). It is a flexible management tool that develops Job Match Patterns that can be customized by company, department, manager, position, geography, or any combination of these factors. Job Match  Assessments  Ã¢â‚¬â€œ The study found that the most impressive and successful assessments are integrated measures of a combination of factors, and also include the concept of  job match. They use cutting-edge technology combined with empirical data to evaluate the candidate against employees who are exemplary in performing their duties. Okpara, 2006). These recruitment assessments increased an employer's ability to identify excellent candidates more than 75 percent of the time. Hiring top performing employees may be one of the most valuable activities you can do for your business. This system combine tested and reliable data derived from pre-emp loyment screening assessment system, with a customized job analysis survey to create a benchmark by which the manager can hire an employee who best fits for the job and company. Employee Selection Process By including job match as a key factor in your employee hiring process, allocation of human capital will be significantly more effective. Most employee hiring decisions are made with inadequate information, but Profiles International assessments will deliver the information that the manager need to know before tendering a job offer and making a hiring mistake. 6. 2 Performance Appraisal Technology may contribute to performance management and thus to appraisal satisfaction in two primary ways. First, technology may facilitate measuring an individual’s performance via computer monitoring activities. This frequently occurs as an unobtrusive and rote mechanical process that relies on minimal input from individuals beyond their task performance. Jobs that incorporate this type of appraisal technology are frequently scripted or repetitious and involve little personal judgment or discretion. Working in a call centre or performing data entry are examples. (Peters, 2004). In this instance, the very act of performing a job simultaneously becomes the measure of how well a jobholder accomplishes it. Keystrokes, time on task, or numbers of calls made are recorded and at once become both job content and appraisal content. A second approach to technology and performance management changes the emphasis so that technology becomes a tool to facilitate the process of writing reviews or generating performance feedback. Examples here include multi-rater appraisals that supervisors or team members generate online, as well as off-the-shelf appraisal software packages that actually construct an evaluation for a manager. (Peters, 2004). This particular technological approach occurs more often in the ontext of jobs that involve personal judgment, high discretion, and open-ended tasks for which real-time performance monitoring is not an option. 6. 3 Training and Development The activity of Training and development has been made more efficient from the implementation of technology to it. Organizations now use computer based training sessions which use a visually demonstrated and presentation oriented training programme for the employees. (Peters, 2004). Programmes are stored in computers which reduce the necessity of getting trainers to repeat the training programme over and over again. The employees are also equipped with software’s which enable them to re-check and use as manuals for the work they perform, thus influencing a cheaper mechanism of Self Training. (Peters, 2004). Errors and omissions are eliminated in the training programme, making the employees to understand their job processes more efficiently. 6. 4 Reward System The revolution is being driven by new technologies and by the major social and political changes that have led to the globalization of business and to the increasing numbers of democratic, capitalist countries. Billions of people have recently entered, or are about to enter, the capitalist world. (Collins, 2005). A smaller but very significant number have entered the world of electronic connectedness as a result of the growing popularity of the Internet, satellite TV, cellular phones, and videoconferencing. The combined effects of technological and political change on organizations are enormous and multifaceted. Increasingly, organizations are finding that in order to be competitive in the new global economy they have to reinvent themselves in important ways. This is true of their basic organizational structure, their global reach, and their use of information technology. (Collins, 2005). It is also true of their reward systems. The old reward practices and systems that worked well in nationally focused, bureaucratic, capital-intensive, hierarchical, steady-state, near-monopoly corporations. Dramatic change is needed, and it is not difficult to identify what the key theme of today's reward systems should be: a focus on rewarding excellence. Many factors argue for excellence being the number-one focus of any organization's reward system, including the ability to attract and retain the best people and to motivate the kind of performance that an organization needs in order to succeed in the new economy. Creating reward systems that focus on excellence and treat employees as human capital investors requires a major change in the way most systems operate. (Collins, 2005). Reward systems typically treat employees as job holders who are rewarded according to the size and nature of their jobs and how well they perform their jobs. Viewing them as human capital investors suggests a different approach to rewards in two respects. First, it suggests basing rewards on the value of the human capital that people bring to the organization. What their job is at a particular moment is much less important than the value of their knowledge and skills. Second, it suggests rewarding people according to how effectively they use their human capital-their knowledge, skills, and competencies to help the organization improve its business performance. Creating reward systems that recognize the value of human capital and reward performance excellence is not easy. It requires a careful articulation among an organization's reward system, business strategy, organization design, information systems, and employees. (Collins, 2005). I will begin our discussion of how it can be done by considering how reward systems impact organizational effectiveness. 7. 0 HRIS Human resource ‘info system’ The Human Resource Information System (HRIS) is a program or software or online issue solving method for the data entry, data tracking, and data information needs of the Human Resources, payroll, management, and accounting functions within a business. (Stone, 2005). In general packaged as a data base, hundreds of companies sell some form of HRIS and every HRIS has different capabilities. It is very important to select the HRIS carefully based on the capabilities you need for the organisation. Benefits of a Human Resource Information System (HRIS) is no longer a â€Å"nice to have,† but a necessity to help HR manage both a sea of information and the money spent on benefits plans, as HR faces limited resources and constantly changing data. (Stone, 2005). As a result the HRIS that most effectively serves companies tracks: Pay raises and history, pay grades and positions held †¢ Performance development plans, training received †¢ Disciplinary action received, personal em ployee information †¢ High potential employee identification, and applicant tracking, interviewing, and selection. An effective HRIS provides information on just about anything the company needs to track and analyze about employees, former employees, and applicants. Your company will need to select a Human Resources Information System and customize it to meet your needs. 8. 0 Benefits of Technology in HRM Technology is changing the way we work, the roles we undertake, and the interactions through which work gets done. (Peters, 2004). Companies are leveraging to manage the complexity of the global HRM and to deliver high-quality service. Companies use either a common system universal to all location For a example, HSBC uses people soft Ids to identify all the employees dispatched globally. SAP is the system that is used in MAS Holdings Globally, which enables the employees, suppliers and the management and the higher management to make Operational, analytical and strategic decisions, or a set of non standard system in unique to a each location to handle their HR programs and informational needs. The problem with the latter is that data are often late, incomplete and/or inaccurate. However because the time and cost factors they are the most commonly used. To reduce the negative impact of such problems some companies are developing service centers utilizing self service technologies and HRIS databases to eliminate routine work and to push delivery point back the employee or line management. With an appropriate use of HRM technology Human Resources staff enables employees to do their own benefits updates and address changes (example: by creating a data entry format , uploading it to the intranet and later program the filled data to be store into a central location), thus freeing HR staff for more strategic functions. Additionally, data necessary for employee management, knowledge development, career growth and development, and equal treatment is facilitated. (Farquharson, 2006). Finally, managers can access the information they need to legally, ethically, and effectively support the success of their reporting employees. 9. 0 Conclusion Technology and Human Resource have brought about a radical change in meeting with the strategies, policies and implementation of the corporate planning of an organization. In other words, it has become the nucleus of an organization, which caters to the requirements of selecting the right candidate for the suitable job, training and coaching them to develop and achieve the desired levels to maximize objectives and to create a competitive edge in the industry and ultimately sustain them in the organization with a career development plan. In this process, opportunities will be given to those who are really in need of a specific exposure in another country so as to acquire the required skills. This so called valuable resource will be able to cater to the demand with a long-term view, by adopting the right technology advancement at the right time and improve the overall operation of the organization with a clear vision and hence contribute to the bottomline which will enhance the share value and satisfy the shareholders to achieve satisfaction. 10. 0 Reference ? Stone, J, R. (2005). Human Resource Management. (5th Ed. ). John Wiley and sons, Australia ? Anne Osborne Kilpatrick, James A. Johnson, 2004. Handbook of Health Administration, Co. CRC Press ? Collins, M. (2005). Professional recruitment: Journal of proquest education, p. 32. ? Eddie, C. & Smith. (2004). Human Resource and Personnel Management: Text and Cases, Co. Tata-Mcgrawhill, p. 87-89. ? Farquharson, M. (2006). Performance appraisal: Journal of proquest education, p12. ? Grey. . (2005). Human resource planning: Journal of proquest education. ? Robert L. Mathis, John Harold Jackson, 2006. Human Resource Management, Co. Thomson South- Western ? Okpara, J. O. (2006). Job satisfaction: American journal of academy of business, p81. ? Peters, L. (2004). five keys to effective recruiting: Ivey business journal, p 21-24. ? Snell & Sherman, 2004, managing human resource 12th edition

The Causes and Effects of Alcoholism

Term Paper 12/7/11 Biology 205 The Causes and Effects of Alcoholism In the United States there are approximately 79,000 deaths annually attributed to excessive alcohol use (NASAIC, 2011). Alcoholism is defined as a medical disease or a neurological disorder. Alcoholism is essentially when a person continues to drink, even when health, work, or family are being harmed (NCBI et al, 2011). Alcohol is not an issue when enjoyed in moderation and responsibly, this however is not always the case. 18. 3 million people in the U. S. are â€Å"heavy drinkers†; among these are 12. million people who have one or more symptoms of alcoholism (NCBI et al, 2011). Some of the many symptoms of alcoholism are hostility when asked about drinking, inability to stop or reduce alcohol intake, or making excuses to drink. The number of problem drinking in the U. S. has increased 8. 2 percent since 1980 and with the growing acceptance of alcohol this number is at risk of rising in the near future (NCBI et al, 2011). Problem drinking can be defined in two categories, alcohol dependence and alcohol abuse. Alcohol abuse is when a person â€Å"binge† drinks as way to escape from personal problems.Alcohol dependence is when a person has an addiction to alcohol and cannot control how much they drink. The person simply cannot just have one drink of alcohol without feeling the need to become intoxicated. The highest prevalence of alcohol dependence and abuse is among ages 18-24. Over 80 percent of college presidents in the U. S. identify alcohol abuse as the biggest problem on campus (nd. edu et al, 2003). College students are in the ideal environment to develop a drinking disorder. Students are away from their families and are caring for themselves for often the first time in their lives.Muscular System: Muscle MetabolismWith the increase in responsibility in their lives students can find themselves stressed and confused. These factors only lead to students drinking amongst other students in efforts to fit in or as an escape from their studies or other social problems. However, drinking too much and regularly only leads to even more social and physical problems in the future and possibly for the rest of their lives. Alcoholism is something that should not just be seen as a socially devastating disease. The life of a person with alcoholism is controlled by their alcohol addiction.The many short term effects of alcohol are minor compared to the long term health concerns from excessively abusing alcohol. Public health organizations are utilizing new methods of prevention and research to combat the further rise in this disease. Demographics Though there are risk factors for developing alcoholism there is no definite cause of the disease. A history of alcoholism in a person’s family definitely increases their risks of developing the disorder. This theory has been validated throughout the years utilizing twins in adoption cases growing up in different famil ies.Current research concludes that certain genes may increase the risk of alcoholism, but the identity and function of which genes are still unknown (NCBI et al, 2011). Ethnic and religious background can also play a role in the development of alcoholism, in relation to the culture's lifestyles and acceptance of alcohol. Cultural, religious values and expectations towards alcohol vary and can either promote or disapprove drinking. Members of different ethnic and cultural groups generally show preferences for different types of alcoholic beverages, which can affect their access and alcohol exposure.Other factors such as a race’s reaction to alcohol can affect the prevalence of drinking. For example, blacks are 3 times more likely to develop an alcohol related disease than white (NIAA et al, 2005). The SAMHSA National Household Survey on Drug Abuse reported that 3. 5% of people in their entire sample could be classified as alcohol dependent. Caucasian and black surveyors had a similar rate of 3. 4 percent of alcohol dependence (NIAA et al, 2005). Alcoholism rates for Native American and Hispanic-Mexican Americans are higher compared to other ethnicities at 5. percent (NIAA et al, 2005). It was found that these groups tend to start drinking at an earlier age and drank more heavily compared to other ethnic groups in the United States. The rates of alcohol dependence were lower among other groups, Caribbean, 1. 9%, Central American, 2. 8%, Cuban, 0. 9%, Puerto Rican, 3. 0% and South American, 2. 1% and Asian/Pacific Islander, 1. 8% (NIAA et al, 2005). The survey also reported that Asian Americans had higher rates of abstention and lower rates of heavy alcohol consumption compared to Whites, African Americans, and Hispanics.Diversity in drinking patterns is very distinguished between subgroups of the same racial or ethnic group. Mexican Americans born in the U. S. report drinking more often, but consuming less alcohol, and have three times higher rates of al cohol dependence (NIAA et al, 2005). This emphasizes that the lifestyle and genetics of a person play a greater role in alcoholism then race or culture. This is also relevant when looking at gender discrepancies. Women and men have the same chances of becoming alcoholics.However, women have a much stronger reaction to the effects of alcohol; therefore there are many more cases of alcoholism in men though there is no research to support gender susceptibility (NIAA et al, 2005). Women’s stronger reaction to alcohol also means that women are more susceptible to alcohol related illnesses after fewer years of heavy drinking. While research has provided many factors that increase the risk of alcoholism the highest risk factor for developing a drinking problem is a person’s lifestyle. This is why college students with their young, eager, and immature demographic are ideal for the development of alcoholism.Effects of Alcoholism on the Brain Alcohol is a central nervous system depressant and unlike other drugs alcohol does not activate a specific receptor in the brain. This attributes to the wide range of side effects of intoxication. Some of the side effects from drinking heavily include slurred speech, loss of inhibitions, slowed reaction times, loss of balance and memory loss. Cleary alcohol affects the brain negatively when causing these reactions. A definite sign that someone had consumed far too much alcohol is a â€Å"black out†. This is when a person has no recollection of events while they were intoxicated.A survey of 772 college undergraduates found that 51 percent of the students reported to having a blackout multiple times in their lives’ (nd. edu et al, 2003). What they do not recall is the altered state that their brains were in at the time. An estimated one-third to one-half of all unintentional and intentional injured Americans in accidents, crimes, and suicides were intoxicated (BSCS et al, 2003). Alcohol’s affect on the outer layer of the frontal cortex region of the brain interferes with the conscious thought process (BSCS et al, 2003).This contributes to the loss of inhibitions and sometimes careless behavior when someone is intoxicated. However, research has shown that these short term effects of alcohol abuse can be immensely more severe than just a hangover. People who drink heavily and regularly greatly increase their risk of developing changes in the brain. Up to 80 percent of alcoholics have thiamine deficiency (BSCS et al, 2003). This is a common occurrence in alcoholics and results from poor overall nutrition. This can eventually develop into serious brain disorders such as Wernicke or Korsakoff syndrome.Korsakoff’s psychosis is a chronic and debilitating syndrome, resulting in persistent learning and memory problems (BSCS et al, 2003). There are also cases where people have had difficulty walking and with hand eye coordination. People with Wernicke’s encephalopathy have mental confusion, paralysis of the nerves that move the eyes and difficulty with muscle coordination (BSCS et al, 2003). Drinking during pregnancy can lead to a range of physical, learning, and behavioral effects in the developing brain of the fetus (BSCS et al, 2003). This is known as fetal alcohol syndrome (FAS).FAS infant’s brains may have less volume and fewer brain cells as well as being smaller than average. Therefore, drinking during pregnancy ensures the child a high risk of developing serious health problems early on in their lives. Effects of Alcoholism on the Body The dangers of alcohol are commonly associated with the altered states of mind people can find themselves in; while the negative physical reactions to alcohol can be much more severe. Alcohol offers very little nutritional value and is high calories. The body treats alcohol as fat, converting alcohol sugars into fatty acids (BSCS et al, 2003).This results in a lack of energy and endurance. When alcohol i s consumed 20% is absorbed by the stomach and 80% by the small intestine. When alcohol enters the blood stream it can affect nearly every tissue in the body. This is because cell membranes are highly permeable to alcohol (BSCS et al, 2003). This absorption can be affected by the amount of food or liquid in a person’s stomach. Other factors such as how quickly the alcohol is consumed or how much a person weighs also affect absorption which leads to intoxication. Women absorb alcohol faster due to their metabolism.The absorption of alcohol is referred to as the BAC, blood alcohol content. (Graph pg. 10) When our society thinks of alcohol related deaths alcohol poisoning is first to come to mind. Not only can a person die from drinking too much alcohol at one sitting but research has shown that consuming alcohol can result in vast amount of different alcohol related disease. One study determined that 3. 6% of all cancer cases worldwide are related to alcohol drinking, resulting in 3. 5% of all cancer death (NASAIC, 2011). Research has also concluded that drinking alcohol heavily can damage brain tissue, heart, liver and reproductive organs.Problem drinking can also cause pancreatitis, nutritional deficiencies, malignancies, and cirrhosis (NASAIC, 2011). The liver is the most vulnerable organ to alcohol abuse because it breaks down the alcohol into harmless by products and years of this can destroy the liver. Therefore, the negative effects on the body substantially outweigh the possible positive social aspects from drinking. Factors causing the problem In our society drinking alcohol has become widely accepted and is associated with a celebratory or ceremonial atmosphere.This is a key component in the current increase in alcoholism. With the current acceptance, stigmas and speculations about alcohol in our country people are unaware of the severity of the drug. The increase in alcoholism is due to the fact that a majority of people in our nation drinks alc ohol rather than profane. The public receives their information about alcohol through family, peers, media, and personal experimentation. The information people and especially college students or children living in homes with alcoholism are receiving often glamorizes alcohol.Therefore, the public knows very little about effects of alcohol and the consequential harm they can inflict on themselves and others. Other factors such as the quantity and frequency a person tends to drink plays a role in the chances of developing a drinking disorder. People with addictive personalities, depression and other social disorders are also at a very high risk of becoming alcoholics (NASAIC, 2011). These people with stressful lifestyles, depression or anxiety problems often use alcohol as a release. Drinking â€Å"numbs† their pain and is an escape from their social issues.A striking 20% of all suicide victims in the United States had a form of alcoholism prior to their suicide attempt (NCBI e t al, 2011). Adolescents that live in a culture where alcohol use is common are often pressured by their peers to partake. All of these risk factors are directly correlated to scenarios most college students find themselves in. In result, this age group is at the greatest risk of developing a drinking disorder. College students are at an impressionable age and are looking to meet and befriend new people. They are peer pressured into going out with their riends to restaurants, bars and clubs. With easy access to alcohol they are often drinking more frequently than any other time in their lives. Research has shown that immaturity of neurotransmitter system and hormonal changes during puberty lead to more pleasure in drinking alcohol (NASAIC, 2011). This means that developing brains introduced to alcohol may trigger long term biological changes developing into an alcohol addiction. The overall public neglect and unawareness of the severity of alcoholism only leads to increasing rates o f alcoholism in our society.Providing the public with a better understanding of the ease in developing this disorder is an immediate necessity in our nation. Public Health Response In most cases a person suffering due to alcoholism does not accept that they have a problem. This makes it very difficult or sometimes impossible to cure. The support from loved ones and friends is essential to help find the person a form of treatment that suits them. Alcoholism is treated with counseling and support groups like any social disorder. There is very large number of national and local help services for people looking for help dealing with their addictions.Impatient treatment centers are closed communities where patients are able to live focused on controlling their addiction. Alcoholism is common to most drug addictions, whereas after being dependent on the drug sobriety triggers withdrawal symptoms and often results in relapses. In these cases having the close support of an impatient rehab c enter is the most effective. Tragically most alcoholics do not have the chance of obtaining impatient sobriety because of lack of money. Outpatient programs are less expensive and are an effective method of treating an addiction.SMART, LifeRing, and  Alcoholics Anonymous are all support groups that attempt to resolve the behavioral effects that led the person to become an alcoholic (NCBI et al, 2011). Participants meet in groups or class a number of times a week and share their own personal alcoholism experiences. As a whole group working towards a sober lifestyle the patients have the counselor or the other participant to turn to when they need help dealing with a possible relapse. In most cases a person will never completely resolve their alcohol addiction.Refraining from drinking entirely after achieving sobriety is recommended to limit the chances of relapsing. Alcoholics struggling with staying sober can be prescribed medications. Acamprosate and Naltrexone are some drugs tha t have been shown to lower relapse rates in those who are alcohol dependent by reducing cravings and withdrawal symptoms (NASAIC, 2011). Prevention methods are currently being utilized to give people a better understanding of the risks and affects of alcohol. Programs such as D. A. R. E and other anti drug and alcohol programs are used to build awareness.Colleges have recognized the vulnerability of college students and have increased student awareness substantially over the past years. Online alcohol education programs are now mandatory for college freshmen to complete prior to admission to most universities. Though these classes are sometimes tedious and time consuming there is no doubt that they give adolescents a better awareness of alcoholisms social and physical effects. Other forms of prevention include warnings on alcoholic packaging and labels. These inform drinkers the percentage of alcohol in the drink and pregnancy warnings are always evident (NASAIC, 2011).Health organi zations are working together to help find out more on the treatment and prevention of alcoholism to combat the prevalence of the disease in the future. Conclusion Alcoholism is not a disorder that only affects the one suffering from the disease. An addiction to alcohol controls the life of the patient, as well as their families. 56 million of Americans say that alcohol abuse has brought trouble to his or her family (NCBI et al, 2011). Getting a person to recognize the harm they are causing to themselves and others from their drinking is the first step of resolving the problem.The immense amount of organizations and support groups in America today provides people the best possible treatment. Studies continue to discover new illnesses that are in result of alcohol abuse. There is still no definite cause of the disease yet the factors attributing to developing alcoholism are definite. With a better understanding of the disease and a raised public awareness alcoholism is something that can be preventable for future generation. The chances of developing an alcohol addiction are higher than ever; which only leads to a new age of alcohol related diseases if the neglect of the negative effects of alcohol continues.Blood Alcohol Concentration| Changes in Feelings and Personality| Brain Regions Affected| Impaired Activities (continuum)| 0. 01–0. 05| Relaxation Sense of well being Loss of inhibition| Cerebral cortex| Alertness ,Judgment, CoordinationVisual tracking, Reasoning and depth perceptionInappropriate, obnoxious social behavior Slurred speech, Lack of balanceLoss of temperature regulation, Loss of bladder controlDifficulty breathing, Slowed heart rate| 0. 06–0. 10| Pleasure Numbness of feelings Nausea, Sleepiness Emotional arousal| Cerebral cortex + forebrain| | 0. 11–0. 0| Mood swings, Anger Sadness, Mania| Cerebral cortex + forebrain + cerebellum| | 0. 21–0. 30| Aggression Reduced sensations Depression Stupor| Cerebral cortex + foreb rain + cerebellum + brain stem| | 0. 31–0. 40| Unconsciousness Death possible Coma| Entire brain| | 0. 41 and greater| Death| | | Advisory committee and NIAAA scientists (bscs. org, 2003)| (Effects of Alcoholism on the Brain continued) Effects of Blood Alcohol Concentration The graph depicts the average person’s emotional and physical altering when consuming a certain amount of alcohol. For most people an hour after the rinking one 12oz beer will result in a BAC of . 02. The amount of alcohol attributes to very different and detrimental side effects the more it is consumed (BSCS et al, 2003). Bibliography 1) U. S. National Library of Medicine and A. D. A. M. Medical Encyclopedia staff, Alcoholism and Alcohol abuse and dependence; ncbi. nlm. nih. gov, March 20, 2011. http://www. ncbi. nlm. nih. gov/pubmedhealth/PMH0001940/ 2) National Institutes of Health, Alcohol abuse and Alcoholism staff, Information about Alcohol;  bscs. org, 2003. http://science-education. nih. g ov/supplements/nih3/alcohol/guide/info-alcohol. tm 3) University of Notre Dame, Office of alcohol and drug education, Your Body and Alcohol; nd. edu, 2003. http://oade. nd. edu/educate-yourself-alcohol/your-body-and-alcohol/ 4) National Institute on Alcohol Abuse and Alcoholism staff, Model 10h Ethnicity, Culture and Alcohol; NIAA. gov, March 2005. http://pubs. niaaa. nih. gov/publications/Social/Module10HEthnicity;Culture/Module10H. html 5) National Alcoholism and Substance Abuse Information Center staff, Alcoholism; addictioncareoptions. com, 2011. http://www. addictioncareoptions. com/alcohol-help/alcoholism

Intro of Sefam Pvt. Ltd.

| | | | | | | | | | VISON TO BE A PREMIEM BRAND FOR PRET AS WELL AS DESIGNER WEAR LOCALLY AND GLOBALLY AND TO BE TREND SETTING MARKET LEADER BY PROVIDING TO OUR CUSTOMERS ELEGANT AND SOPHISTICATED ATTIRE WITHOUR COMPROMISING ON QUALITY.MISSION HISTORY Sefam was established in 1985 with the launch of its first brand ‘Bareeze'. Bareeze's singular mission, and at time Sefam's was to create beautiful, desirable fabrics equal to the best in the world, yet made in Pakistan. Prior to Bareeze's entry into the market, amazingly, the concept of a locally made quality fashion product did not exist. All the best markets only sold and foreign fabric and foreign goods. Opening the first store in shadman market, Lahore in 1985, Bareeze sought to change this perception.The first collection sold out in a matter of days and very soon the store had garnered the image of being a store which sells quality imported fabric claiming it to be local. Soon after, another Bareeze store was opened and then another and another. Currently, Bareeze sells from and operates 57 stores nationwide and another 10 globally. Bareeze has the distinction of being the first Pakistani chain store as well as the first Pakistani brand to go abroad (Dubai in 1995). Sefam has since broadened its vision from qua lity, desireable fabrics to quality desireable clothing for all categories of consumer.Currently sefam operates 5 brands and a total of 321 points of sale 107 location to this, sefam's brands also sell exclusively at another 10 locations worldwide. Sefams brands are: Bareeze Leisure Club Minnie Minors Chinyere Home Expressions Kayseria SERINA DYEING AND FINISHING By 1999, there was already an undeniable need for a reliable dyeing and finishing source to cater to internal processing requirements of the group. Previous experiences in the local outsourcing market had proven to be difficult with high rejection rates and unreliable delivery times.Hence Sarena was commissioned in March 2001, as a subs idiary of the Sefam Group of Industries. Since the time of inception, the factory has undergone expansion every year of its existence and now stands at 6 times its original capacity, with a heavy presence in the export market and state-of-the-art machinery. Sarena has had to work hard to make a mark in the export market. We owe our success to constant change and modernization and consistent quality. The group has invested heavily in machinery, technology and manpower to bring the process under control.Sarena boasts some of the most well-renowned brand names in textile machinery such as  Monforts, Bruckner, Babcock, Lafer, Goller, Benninger, Parex  and many more. Our dyes and chemicals are imported from only the most respected global companies such as  Dye Star, Ciba, ICI, BASF, Clariant  etc. Alongside we have spared no expense in conformance accreditations and staff training. Sarena is  ISO  and  OkoTexCertified. In addition our in-house laboratory is underway to beco ming the first private laboratory in Pakistan to achieve the  ISO 17025, which signifies conformance, reliability and standardization in all our testing procedures.We believe, that in today's world, it is important to be competitive not only on the basis of pricing, quality   and service but also in R. Accordingly we invest heavily on development in weaves, finishes and constructions, and have a fresh batch of new developments offered to our foreign clientele every month. This adds to our existing portfolio consisting of successfully tested finishes such as micro-sanding, fire-retardant,   mildew-resistance, anti-bacterial, wrinkle-resistance, pre/post cure, Teflon, soil repellency etc.We feel that it is out of all of the above, which spring from our thorough commitment to quality, that we still retain today our very first accounts. We invite you to come and share our quality experience. ALI EMBROIDERY MILLS (PVT. )LTD Hamedi Embroidery Mills (Pvt. ) Ltd. was established in 19 72 to do schiffli embroidery work for the local whole-sale market that was mainly catering for the low end of the textiles segment. From the beginning, Hamedi enjoyed a good reputation for its fair dealings and commitment.With the result that it had already doubled its capacity by 1978. However, in the next two to three years the Russian invasion of Afghanistan and the Iran revolution affected the embroidery industry of Pakistan so adversely that a majority of the businesses went bankrupt, and the government was forced to declare embroidery Sick Industry of Pakistan. It was at this juncture that Hamedi changed its focus from the low end of the market and concentrated on making the best possible quality of embroidery for the premium urban consumer of Pakistan.The machines as well as the business culture were ‘overhauled' with this new end in mind, and in 1985 Hamedi's sister concern, Sefam (Pvt. ) Limited, launched the new high quality product from the city of Lahore. The produ ct was well received and soon the embroidery production capacity needed enhancement. Hamedi grew rapidly by acquiring some existing embroidery facilities as well as adding machines to its original setup. It was also the first in Pakistan to import the state of the art computerized schiffli machines and designing systems from Saurer Stick Systems of Switzerland.It was then decided by the management that the the different embroidery companies be merged into one company by the name of Ali Embroidery Mills (Pvt. ) Limited. In the relentless pursuit of quality and innovation, a number of Ali Embroidery's staff were sent to Switzerland to receive training in new designing methods, machine operating procedures, and quality control techniques. At the same time, many qualified experts from Korea and Switzerland are routinely engaged to come and do hands-on training of Ali's technicians and designers at our premises.Consequently, Ali Embroidery Mills has the most well trained embroidery staff in Pakistan. This human resource combined with the many state of the art computerized machines, and designing and sampling systems has ensured that the quality of Ali's product is by far the best in the country. . Today Ali has 30 schiffli machines, and is the largest manufacturer of embroidered fabric in Pakistan. More important than the number of machines is the fact that Ali has more goodwill than all the local competitors combined. This has been a result of Ali's philosophy of fair dealings with everyone including suppliers, employees and clients.We believe that quality begins in-house when we decide to make a positive impact in the lives of all the different groups of people that will come in contact with our business. Along with this ideology, our focus on continuous innovation in products and procedures has made sure that we are always able to stay abreast of the competition OUR BRANDS BAREEZE With over three decades of commitment to quality, Bareeze is today, a recognized b rand for quality products in the domestic and international markets. It is owned by sefam (Pvt. ) Ltd. a sister concern of Sarena Industries and Ali Embroidery Mills (Pvt) Ltd. The Bareeze range includes crisp cottons, luxurious silks, sheer organza, chic chiffons and an ever-developing range of inovative products. Textile embroidery is an art-rooted tradition. Hand-done embroidery from the sub-continent was always considered a quintessence of quality, reflecting an exclusive fashion option. Bareeze is proud to be the modern day perfection of transforming traditional sub-continent hand embroidery into exclusive Bareeze fashion fabrics. Each Design – a MasterpieceTaking as much pride in our products as the traditional artisan, we ensure that Bareeze fabrics are superbly fashioned, exquisitely detailed and carefully finished, so that each design is a masterpiece. Excellence – a Bareeze Hallmark The use of only the best materials and unflinching resolve not to compromise on quality, coupled with the use of the best swiss textile machinery enables us to produce embroidered fabrics which compare favorably with the best in the world. We have more than 50 outlets nationwide, and already well established setups in Dubai, Sharjah, Abu Dhabi, Delhi and London.Bareeze Brands There is something for everyone at all Bareeze Stores. Our resolve to excellence and decades of experience with success has enabled us to extend our product range and provide our clientele with a varied and extremely creative collection of Ready-to-Wear, Pret and Home Textile collections covering all age groups. Bareeze is a trendsetter in the mainstream fashion industry CHINYERE Chinyere is a brand synonymous with sophistication & style. The Chinyere success story began in 1999 that has now evolved into the country's most popular and accessible fashion brand.Chinyere garments are designed in-step with global fashions and in keeping with our tradition. Catering to women as well as men, today Chinyere has displays at all Bareeze outlets and is manufacturing †¢ Casual Wear †¢ Formal Wear †¢ Couture †¢ Mens Wear †¢ Sleep Wear †¢ Abayas †¢ Accessories †¢ Jewellery for the local and the international markets. MINNIE MINORS Minnie Minors is a specialty kids brand selling high-quality apparel and accessories for children under the Boys, Girls, Infants, Party Line, Toys n Tales and Accessories categories. Minnie Minor’s history begins in 1998, making it one of the oldest kids brand in its field.The appeal of the Minnie Minors is so high since its inception due to its versatile designing, high quality manufacturing, high-quality merchandise and modern retail for children ages newborn to five. Sub Brands Today Minnie Minor’s brands include Minitoes and MOM2B. Minitoes Minitoes kid's footwear is available in a range of sandals, booties, joggers, canvas casuals, long shoes. Each season Minitoes expands its extensive collec tion by adding new styles and collections. These change each season and some are only available in limited edition while others may be around for seasons to come.Check out what’s new this season. From easy on-easy off designs to the low profile, lightweight outsoles. Your kids will love the look, you’ll appreciate the supportive footbed and roomy construction and you’ll both flip for the super fun patterns. MOM2B Pregnant women want to feel pretty, attractive and comfortable in clothes that fit their style, their taste and their budget. Whether you are a pregnant woman or lady in plus size, MOM2B will allow you to discover the best clothes to wear during pregnancy whatever the size of your belly! Here’s an innovative range of apparel for expectant mothers. An irresistible ariety of styles that is trendy, traditional and sophisticated all at the same time fulfilling all of mom’s social and mood requirements. For her comfort Mom2B also offers customi zed accessories like stretch lowers and a variety of stretch-to-comfort materials giving a natural support and lift to the tummy. . Minnie Minors Outlets Minnie Minors Outlets offers what our customers know and love about us: unique quality and style—at all outlets. There are 59 Minnie Minors Outlet stores open at premier locations nationwide with the international corporate existence at London, Manchester, Dubai and Norway.HOME EXPRESSIONS Bareeze started Home Expessions in 1999. A commitment. Home Expression ranges offer you the luxury of designed bed/ bath/table accessories. Our linen Range Is produced using the best quality cottons and polyester -cottons,dyed with speacil skill,to ensure color fastness. The 100% percale fabric used is among the finest in world . Bed linen range is combine with the distinctive embroidery designsand colors. Cotton range offers applique range which is of   more luxury and parint range which is of daily use . The bed spreads are hand -made and the embellishmaent is â€Å"Zardozi†work.This involves Working on pure velvets ,silks organzas ,jamawars and net with the finest material avaiable . this range offers bed spreads. dulais. cushions ,rugs ,photo albums fancy trunks  and table accessories . Upcomming attraction for the coustomer is leather range which includes cushions ,rugs ,table accessories . Choosing the right kind of bedding means you are half way there to get good night sleep. you will find bed linen in a color and quality you love . KAYSERIA After bringing a revolution in embroidery, Sefam Pvt. Ltd. now launches another brand Kayseria – Magic in print.Welcome to the unique world of Kayseria, where every design is a masterpiece. Kayseria brings you a very special selection of pure silks and cottons in form of exclusive prints, complemented by beautiful and intricate embroideries and embellishments, to create a stunning array of fabrics, colour and designs. The designs crafted at Kayseria are t rendy yet traditional, encompassing the richness of our ethnicity and culture. If you want to pamper yourself, indulge in someone you love, or just feel special, take yourself to nearest Kayseria store. Kayseria gives you real designer clothes at affordable prices.LEISURE CLUB â€Å"Once upon a time, in a land of 180 million people, where locally made high quality, trendy clothing was not available, a compassionate and quality obsessed brand by the name of Leisure Club stepped forward to fill in the void. And so, on April 18th, 1997, hardcoded with the values of compassion, quality, integrity, and ingenuity, Leisure embarked on its mission. After 14 years of unparalleled excellence, Leisure Club has evolved into Pakistan’s no. 1 family fashion destination, featuring 3 premium sub-brands: Club X, LC Boutique, and LC Kids.Club X provides trendy urban street wear for young adults, LC boutique offers elegant eastern wear for the entire family, and LC Kids gives cool clothing opt ions for kids†. MOM2B Here’s an innovative range of apparel for expectant mothers. An irresistable variety of styles that are trendy, traditional and sophisticated all at the same time fulfilling all of mom’s social and mood requirements. For her comfort Mom2B also offers customised accessories like stretch lowers and a variety of stretch-to-comfort materials giving a natuaral support and lift to the tummy.Casual Wear Extra Support Accessories CAREER ARTICLE AND ADVICES Life at Sefam: We are an Equal Opportunity Employer and provide employment to everyone regardless of their colour, race & gender. We believe our employees as our greatest asset and do not compromise on the potential and standard of our workforce. Our Philosophy: Continuous Learning Maintain High Standards Creativity and Innovative We are growing continuously and ensure our employees to share our growth with us and generate new quality standards for our competitors to reach. What we look for:While hiring, we look for dedicated and enthusiastic individuals who are creative and are ready to take initiative. What make our company the best employer is the healthy environment which we provide by allowing the staff to experiment and touch the new horizons. Career Development: Continuous development is our philosophy and we believe that every employee needs some kind of training or guidance to perform better. For this purpose we arrange annual and bi annual training programs in order to groom our work force. We also sponsor small courses for employees learning. How to Apply:To apply follow the steps given below: Look for the opportunity of your interest in the current vacancy List by clicking Current Openings Tab. Click   Details to view the job description. Click Apply for the application Form. If you don’t see an opportunity of your interest, click on the Apply Online Tab. Fill the Online Form and after completing it click Submit Hardwork Has No Substitute But It Should B e Focused And Followed By Tolerance, Forbearance And Fortitude, Highlights Ms. Neegam Qayyum, Executive HR, Sefam (Pvt) Ltd. Q. 1. What makes your company an attractive employer for the job seekers? Ms.Neegam Qayyum:  Despite of the fact that the current market situation for employment is not very favorable, even in such conditions, Sefam (Pvt) Ltd continuous to grow and hire new staff. Sefam (Pvt) Ltd is a growing organization which has one of the largest retail chain networks nationwide. We have a diversified workforce working at all levels. We experience low turnover rate and the best thing is the location of our head office which is in the centre of Lahore and proves to be convenient for the employees. Q. 2. What is your strategy on work-life balance and how do you achieve this balance yourself? Ms.Neegam Qayyum:  Sefam provides a very comfortable environment which helps our employees to balance their personal and professional life. Facilities like leaves, short leaves and t ime policy helps us to manage our work-life balance. We have relaxed and helpful environment which keeps employees motivated and enables them to manage their regular activities. In my views, the best way of achieving balance between professional and personal life is to prioritize the tasks according to their importance in our lives. Just set up your priorities and I am sure that there are very less chances of being left behind. Q. 3.Do you believe that Pakistani universities are creating an effective talent pool and what is your company’s strategy to attract the best talent in Pakistan? Ms. Neegam Qayyum:  We can not say that our universities are not producing talents but there is lot more which needs to be done. Most of the graduates, after passing out of the universities, are not aware of their own skills and abilities due to which the candidates get confused in choosing an appropriate career. The lack of exposure of practical life which creates a greater challenge to fin d a job in such a competitive environment is another area to be taken good care of.The institutions need to bring out the confidence and help the graduate’s identity their skills and talent. They should be given the appropriate exposure of the market which will set them out to find an appropriate career. Career Counseling should be provided to all students on individual basis. Q. 4. Due to rough economic situation and soaring price rise, how does your company deal with keeping itself cost effective and attractive for job seekers? Ms. Neegam Qayyum:  The economic situation has been very rough from the last couple of years and has affected every enterprise.However, even in such conditions Sefam has never stopped hiring and hasn’t gone for any sort of layoffs as yet. Sefam’s continuous growth has kept the spirits high. Sefam does not compromise on quality of our staff and products. We are working on more effective recruitment ways to keep our hiring costs low and retain our valuable employees. Q. 5. What are, in your views, the basic principles of success in a professional life? Ms. Neegam Qayyum:  I believe in: â€Å"Work , Work and Work† as said by our Quaid. Hard work has no substitute but it should be focused and followed by tolerance, forbearance and fortitude. Be open to learn new lessons, even if they contradict the lessons you learned yesterday†Ã‚  Ã‚  Ã‚   -Ellen De Generes Q. 6. How would you rate the success and importance of  online recruitment  firms such as ROZEE. PK? Ms. Neegam Qayyum:  Online recruitment firms have made recruitment a lot easier, reliable and cost effective. However, it still needs to flourish and create maximum awareness in Pakistan. As the economic conditions get stable and new opportunities hit the market, online recruitment will be the most reliable one. ROZEE. PK has definitely made a mark in Pakistani job market and it has set up the trend of online recruitment in Pakistan.Q. 7. How has ROZEE. PK helped your firm regarding recruitment i. e. Have you tried any recruitment tools provided by ROZEE. PK e. g. Job Fairs/Job Postings/CV Search? Ms. Neegam Qayyum:  We have been using various tools provided by ROZEE. PK and have also participated in their different Job Fairs. It has been very useful and effective in certain areas. It not only provides us with a good pool of candidates but also markets our company’s actual name in the market (We are known by the name of Bareez’e which is one of our famous brands). ROZEE.PK has always been helpful to make a pool of candidates which makes it easy to select best out of them Q. 8. What is the scope of Human Resource Management in Pakistan? Ms. Neegam Qayyum:  As far as my limited experience is concerned, I believe that human resource is the ‘humane’ part of organization. It is the only department which is sensitive to life, emotions, and feelings. HRM still has a long way to go in Pakistan. I am sure that time will come when every firm and institution will invest in such a department. The future of HR is bright along with a tough competition among candidates. Q. 9. Tell us about your educational life?Ms. Neegam Qayyum:  I earned my bachelor’s degree from Kinnard College in sciences and started working with The City School. Later on I realized that I need to develop myself and the career which suited my skills and abilities was, as me and my Mentor came up with , was HRM. After completing my Masters Degree in HRM from Punjab University, I worked wih Strategic Systems International for some time and later joined Sefam (Pvt) Ltd. I focused on creating and bringing new ideas to life. I have been lucky enough that Sefam provided me the opportunity to start things from scratch enabling me to learn the practical ways of the field.I have been an average student and always worked on expressing things in my own definitions rather than learning by rote. I always used to re ad, understand, and express in my own words. Even in examinations I hardly used extra sheets. My focus has always been on practical part of the studies. Q. 10. What is your formula of success in life? Ms. Neegam Qayyum:  I don’t believe there can be a formula for success but what has always worked for me is prioritizing things both, personal and professional, followed by hardwork, persistence and the utmost important blessings, of Almighty Allah.Q. 11. What are the biggest turn-offs in an interview of a job applicant? Ms. Neegam Qayyum:  The biggest turn-offs of a job applicant as I have experience are: †¢ The candidates who are not sure of the area they want to work in †¢ Candidates who ask the salary package first rather than position and job description. †¢ Candidates who are not confident in their mother language and to overcome their deficiency they keep on speaking incorrect English language. Q. 12. What do you look for in a candidate during a hiring interview session? Name 4 key things? Ms.Neegam Qayyum:  The key factors I look for in a candidate are: †¢ Loyalty factor †¢ Optimistic approach towards career †¢ Relevant qualification and experience for passion to contribute Q. 13. Any good advice you want to give for the job seekers who want to enter and/ or prosper in the professional field? Ms. Neegam Qayyum:  I would rather suggest that job seekers should be aware of their inborn talent and creative skills before entering the Field and find a job matching their interest and set of skills. So that when they enter the practical life they sharpen up their skills rather than getting confused about their own abilities. Intro of Sefam Pvt. Ltd. | | | | | | | | | | VISON TO BE A PREMIEM BRAND FOR PRET AS WELL AS DESIGNER WEAR LOCALLY AND GLOBALLY AND TO BE TREND SETTING MARKET LEADER BY PROVIDING TO OUR CUSTOMERS ELEGANT AND SOPHISTICATED ATTIRE WITHOUR COMPROMISING ON QUALITY.MISSION HISTORY Sefam was established in 1985 with the launch of its first brand ‘Bareeze'. Bareeze's singular mission, and at time Sefam's was to create beautiful, desirable fabrics equal to the best in the world, yet made in Pakistan. Prior to Bareeze's entry into the market, amazingly, the concept of a locally made quality fashion product did not exist. All the best markets only sold and foreign fabric and foreign goods. Opening the first store in shadman market, Lahore in 1985, Bareeze sought to change this perception.The first collection sold out in a matter of days and very soon the store had garnered the image of being a store which sells quality imported fabric claiming it to be local. Soon after, another Bareeze store was opened and then another and another. Currently, Bareeze sells from and operates 57 stores nationwide and another 10 globally. Bareeze has the distinction of being the first Pakistani chain store as well as the first Pakistani brand to go abroad (Dubai in 1995). Sefam has since broadened its vision from qua lity, desireable fabrics to quality desireable clothing for all categories of consumer.Currently sefam operates 5 brands and a total of 321 points of sale 107 location to this, sefam's brands also sell exclusively at another 10 locations worldwide. Sefams brands are: Bareeze Leisure Club Minnie Minors Chinyere Home Expressions Kayseria SERINA DYEING AND FINISHING By 1999, there was already an undeniable need for a reliable dyeing and finishing source to cater to internal processing requirements of the group. Previous experiences in the local outsourcing market had proven to be difficult with high rejection rates and unreliable delivery times.Hence Sarena was commissioned in March 2001, as a subs idiary of the Sefam Group of Industries. Since the time of inception, the factory has undergone expansion every year of its existence and now stands at 6 times its original capacity, with a heavy presence in the export market and state-of-the-art machinery. Sarena has had to work hard to make a mark in the export market. We owe our success to constant change and modernization and consistent quality. The group has invested heavily in machinery, technology and manpower to bring the process under control.Sarena boasts some of the most well-renowned brand names in textile machinery such as  Monforts, Bruckner, Babcock, Lafer, Goller, Benninger, Parex  and many more. Our dyes and chemicals are imported from only the most respected global companies such as  Dye Star, Ciba, ICI, BASF, Clariant  etc. Alongside we have spared no expense in conformance accreditations and staff training. Sarena is  ISO  and  OkoTexCertified. In addition our in-house laboratory is underway to beco ming the first private laboratory in Pakistan to achieve the  ISO 17025, which signifies conformance, reliability and standardization in all our testing procedures.We believe, that in today's world, it is important to be competitive not only on the basis of pricing, quality   and service but also in R. Accordingly we invest heavily on development in weaves, finishes and constructions, and have a fresh batch of new developments offered to our foreign clientele every month. This adds to our existing portfolio consisting of successfully tested finishes such as micro-sanding, fire-retardant,   mildew-resistance, anti-bacterial, wrinkle-resistance, pre/post cure, Teflon, soil repellency etc.We feel that it is out of all of the above, which spring from our thorough commitment to quality, that we still retain today our very first accounts. We invite you to come and share our quality experience. ALI EMBROIDERY MILLS (PVT. )LTD Hamedi Embroidery Mills (Pvt. ) Ltd. was established in 19 72 to do schiffli embroidery work for the local whole-sale market that was mainly catering for the low end of the textiles segment. From the beginning, Hamedi enjoyed a good reputation for its fair dealings and commitment.With the result that it had already doubled its capacity by 1978. However, in the next two to three years the Russian invasion of Afghanistan and the Iran revolution affected the embroidery industry of Pakistan so adversely that a majority of the businesses went bankrupt, and the government was forced to declare embroidery Sick Industry of Pakistan. It was at this juncture that Hamedi changed its focus from the low end of the market and concentrated on making the best possible quality of embroidery for the premium urban consumer of Pakistan.The machines as well as the business culture were ‘overhauled' with this new end in mind, and in 1985 Hamedi's sister concern, Sefam (Pvt. ) Limited, launched the new high quality product from the city of Lahore. The produ ct was well received and soon the embroidery production capacity needed enhancement. Hamedi grew rapidly by acquiring some existing embroidery facilities as well as adding machines to its original setup. It was also the first in Pakistan to import the state of the art computerized schiffli machines and designing systems from Saurer Stick Systems of Switzerland.It was then decided by the management that the the different embroidery companies be merged into one company by the name of Ali Embroidery Mills (Pvt. ) Limited. In the relentless pursuit of quality and innovation, a number of Ali Embroidery's staff were sent to Switzerland to receive training in new designing methods, machine operating procedures, and quality control techniques. At the same time, many qualified experts from Korea and Switzerland are routinely engaged to come and do hands-on training of Ali's technicians and designers at our premises.Consequently, Ali Embroidery Mills has the most well trained embroidery staff in Pakistan. This human resource combined with the many state of the art computerized machines, and designing and sampling systems has ensured that the quality of Ali's product is by far the best in the country. . Today Ali has 30 schiffli machines, and is the largest manufacturer of embroidered fabric in Pakistan. More important than the number of machines is the fact that Ali has more goodwill than all the local competitors combined. This has been a result of Ali's philosophy of fair dealings with everyone including suppliers, employees and clients.We believe that quality begins in-house when we decide to make a positive impact in the lives of all the different groups of people that will come in contact with our business. Along with this ideology, our focus on continuous innovation in products and procedures has made sure that we are always able to stay abreast of the competition OUR BRANDS BAREEZE With over three decades of commitment to quality, Bareeze is today, a recognized b rand for quality products in the domestic and international markets. It is owned by sefam (Pvt. ) Ltd. a sister concern of Sarena Industries and Ali Embroidery Mills (Pvt) Ltd. The Bareeze range includes crisp cottons, luxurious silks, sheer organza, chic chiffons and an ever-developing range of inovative products. Textile embroidery is an art-rooted tradition. Hand-done embroidery from the sub-continent was always considered a quintessence of quality, reflecting an exclusive fashion option. Bareeze is proud to be the modern day perfection of transforming traditional sub-continent hand embroidery into exclusive Bareeze fashion fabrics. Each Design – a MasterpieceTaking as much pride in our products as the traditional artisan, we ensure that Bareeze fabrics are superbly fashioned, exquisitely detailed and carefully finished, so that each design is a masterpiece. Excellence – a Bareeze Hallmark The use of only the best materials and unflinching resolve not to compromise on quality, coupled with the use of the best swiss textile machinery enables us to produce embroidered fabrics which compare favorably with the best in the world. We have more than 50 outlets nationwide, and already well established setups in Dubai, Sharjah, Abu Dhabi, Delhi and London.Bareeze Brands There is something for everyone at all Bareeze Stores. Our resolve to excellence and decades of experience with success has enabled us to extend our product range and provide our clientele with a varied and extremely creative collection of Ready-to-Wear, Pret and Home Textile collections covering all age groups. Bareeze is a trendsetter in the mainstream fashion industry CHINYERE Chinyere is a brand synonymous with sophistication & style. The Chinyere success story began in 1999 that has now evolved into the country's most popular and accessible fashion brand.Chinyere garments are designed in-step with global fashions and in keeping with our tradition. Catering to women as well as men, today Chinyere has displays at all Bareeze outlets and is manufacturing †¢ Casual Wear †¢ Formal Wear †¢ Couture †¢ Mens Wear †¢ Sleep Wear †¢ Abayas †¢ Accessories †¢ Jewellery for the local and the international markets. MINNIE MINORS Minnie Minors is a specialty kids brand selling high-quality apparel and accessories for children under the Boys, Girls, Infants, Party Line, Toys n Tales and Accessories categories. Minnie Minor’s history begins in 1998, making it one of the oldest kids brand in its field.The appeal of the Minnie Minors is so high since its inception due to its versatile designing, high quality manufacturing, high-quality merchandise and modern retail for children ages newborn to five. Sub Brands Today Minnie Minor’s brands include Minitoes and MOM2B. Minitoes Minitoes kid's footwear is available in a range of sandals, booties, joggers, canvas casuals, long shoes. Each season Minitoes expands its extensive collec tion by adding new styles and collections. These change each season and some are only available in limited edition while others may be around for seasons to come.Check out what’s new this season. From easy on-easy off designs to the low profile, lightweight outsoles. Your kids will love the look, you’ll appreciate the supportive footbed and roomy construction and you’ll both flip for the super fun patterns. MOM2B Pregnant women want to feel pretty, attractive and comfortable in clothes that fit their style, their taste and their budget. Whether you are a pregnant woman or lady in plus size, MOM2B will allow you to discover the best clothes to wear during pregnancy whatever the size of your belly! Here’s an innovative range of apparel for expectant mothers. An irresistible ariety of styles that is trendy, traditional and sophisticated all at the same time fulfilling all of mom’s social and mood requirements. For her comfort Mom2B also offers customi zed accessories like stretch lowers and a variety of stretch-to-comfort materials giving a natural support and lift to the tummy. . Minnie Minors Outlets Minnie Minors Outlets offers what our customers know and love about us: unique quality and style—at all outlets. There are 59 Minnie Minors Outlet stores open at premier locations nationwide with the international corporate existence at London, Manchester, Dubai and Norway.HOME EXPRESSIONS Bareeze started Home Expessions in 1999. A commitment. Home Expression ranges offer you the luxury of designed bed/ bath/table accessories. Our linen Range Is produced using the best quality cottons and polyester -cottons,dyed with speacil skill,to ensure color fastness. The 100% percale fabric used is among the finest in world . Bed linen range is combine with the distinctive embroidery designsand colors. Cotton range offers applique range which is of   more luxury and parint range which is of daily use . The bed spreads are hand -made and the embellishmaent is â€Å"Zardozi†work.This involves Working on pure velvets ,silks organzas ,jamawars and net with the finest material avaiable . this range offers bed spreads. dulais. cushions ,rugs ,photo albums fancy trunks  and table accessories . Upcomming attraction for the coustomer is leather range which includes cushions ,rugs ,table accessories . Choosing the right kind of bedding means you are half way there to get good night sleep. you will find bed linen in a color and quality you love . KAYSERIA After bringing a revolution in embroidery, Sefam Pvt. Ltd. now launches another brand Kayseria – Magic in print.Welcome to the unique world of Kayseria, where every design is a masterpiece. Kayseria brings you a very special selection of pure silks and cottons in form of exclusive prints, complemented by beautiful and intricate embroideries and embellishments, to create a stunning array of fabrics, colour and designs. The designs crafted at Kayseria are t rendy yet traditional, encompassing the richness of our ethnicity and culture. If you want to pamper yourself, indulge in someone you love, or just feel special, take yourself to nearest Kayseria store. Kayseria gives you real designer clothes at affordable prices.LEISURE CLUB â€Å"Once upon a time, in a land of 180 million people, where locally made high quality, trendy clothing was not available, a compassionate and quality obsessed brand by the name of Leisure Club stepped forward to fill in the void. And so, on April 18th, 1997, hardcoded with the values of compassion, quality, integrity, and ingenuity, Leisure embarked on its mission. After 14 years of unparalleled excellence, Leisure Club has evolved into Pakistan’s no. 1 family fashion destination, featuring 3 premium sub-brands: Club X, LC Boutique, and LC Kids.Club X provides trendy urban street wear for young adults, LC boutique offers elegant eastern wear for the entire family, and LC Kids gives cool clothing opt ions for kids†. MOM2B Here’s an innovative range of apparel for expectant mothers. An irresistable variety of styles that are trendy, traditional and sophisticated all at the same time fulfilling all of mom’s social and mood requirements. For her comfort Mom2B also offers customised accessories like stretch lowers and a variety of stretch-to-comfort materials giving a natuaral support and lift to the tummy.Casual Wear Extra Support Accessories CAREER ARTICLE AND ADVICES Life at Sefam: We are an Equal Opportunity Employer and provide employment to everyone regardless of their colour, race & gender. We believe our employees as our greatest asset and do not compromise on the potential and standard of our workforce. Our Philosophy: Continuous Learning Maintain High Standards Creativity and Innovative We are growing continuously and ensure our employees to share our growth with us and generate new quality standards for our competitors to reach. What we look for:While hiring, we look for dedicated and enthusiastic individuals who are creative and are ready to take initiative. What make our company the best employer is the healthy environment which we provide by allowing the staff to experiment and touch the new horizons. Career Development: Continuous development is our philosophy and we believe that every employee needs some kind of training or guidance to perform better. For this purpose we arrange annual and bi annual training programs in order to groom our work force. We also sponsor small courses for employees learning. How to Apply:To apply follow the steps given below: Look for the opportunity of your interest in the current vacancy List by clicking Current Openings Tab. Click   Details to view the job description. Click Apply for the application Form. If you don’t see an opportunity of your interest, click on the Apply Online Tab. Fill the Online Form and after completing it click Submit Hardwork Has No Substitute But It Should B e Focused And Followed By Tolerance, Forbearance And Fortitude, Highlights Ms. Neegam Qayyum, Executive HR, Sefam (Pvt) Ltd. Q. 1. What makes your company an attractive employer for the job seekers? Ms.Neegam Qayyum:  Despite of the fact that the current market situation for employment is not very favorable, even in such conditions, Sefam (Pvt) Ltd continuous to grow and hire new staff. Sefam (Pvt) Ltd is a growing organization which has one of the largest retail chain networks nationwide. We have a diversified workforce working at all levels. We experience low turnover rate and the best thing is the location of our head office which is in the centre of Lahore and proves to be convenient for the employees. Q. 2. What is your strategy on work-life balance and how do you achieve this balance yourself? Ms.Neegam Qayyum:  Sefam provides a very comfortable environment which helps our employees to balance their personal and professional life. Facilities like leaves, short leaves and t ime policy helps us to manage our work-life balance. We have relaxed and helpful environment which keeps employees motivated and enables them to manage their regular activities. In my views, the best way of achieving balance between professional and personal life is to prioritize the tasks according to their importance in our lives. Just set up your priorities and I am sure that there are very less chances of being left behind. Q. 3.Do you believe that Pakistani universities are creating an effective talent pool and what is your company’s strategy to attract the best talent in Pakistan? Ms. Neegam Qayyum:  We can not say that our universities are not producing talents but there is lot more which needs to be done. Most of the graduates, after passing out of the universities, are not aware of their own skills and abilities due to which the candidates get confused in choosing an appropriate career. The lack of exposure of practical life which creates a greater challenge to fin d a job in such a competitive environment is another area to be taken good care of.The institutions need to bring out the confidence and help the graduate’s identity their skills and talent. They should be given the appropriate exposure of the market which will set them out to find an appropriate career. Career Counseling should be provided to all students on individual basis. Q. 4. Due to rough economic situation and soaring price rise, how does your company deal with keeping itself cost effective and attractive for job seekers? Ms. Neegam Qayyum:  The economic situation has been very rough from the last couple of years and has affected every enterprise.However, even in such conditions Sefam has never stopped hiring and hasn’t gone for any sort of layoffs as yet. Sefam’s continuous growth has kept the spirits high. Sefam does not compromise on quality of our staff and products. We are working on more effective recruitment ways to keep our hiring costs low and retain our valuable employees. Q. 5. What are, in your views, the basic principles of success in a professional life? Ms. Neegam Qayyum:  I believe in: â€Å"Work , Work and Work† as said by our Quaid. Hard work has no substitute but it should be focused and followed by tolerance, forbearance and fortitude. Be open to learn new lessons, even if they contradict the lessons you learned yesterday†Ã‚  Ã‚  Ã‚   -Ellen De Generes Q. 6. How would you rate the success and importance of  online recruitment  firms such as ROZEE. PK? Ms. Neegam Qayyum:  Online recruitment firms have made recruitment a lot easier, reliable and cost effective. However, it still needs to flourish and create maximum awareness in Pakistan. As the economic conditions get stable and new opportunities hit the market, online recruitment will be the most reliable one. ROZEE. PK has definitely made a mark in Pakistani job market and it has set up the trend of online recruitment in Pakistan.Q. 7. How has ROZEE. PK helped your firm regarding recruitment i. e. Have you tried any recruitment tools provided by ROZEE. PK e. g. Job Fairs/Job Postings/CV Search? Ms. Neegam Qayyum:  We have been using various tools provided by ROZEE. PK and have also participated in their different Job Fairs. It has been very useful and effective in certain areas. It not only provides us with a good pool of candidates but also markets our company’s actual name in the market (We are known by the name of Bareez’e which is one of our famous brands). ROZEE.PK has always been helpful to make a pool of candidates which makes it easy to select best out of them Q. 8. What is the scope of Human Resource Management in Pakistan? Ms. Neegam Qayyum:  As far as my limited experience is concerned, I believe that human resource is the ‘humane’ part of organization. It is the only department which is sensitive to life, emotions, and feelings. HRM still has a long way to go in Pakistan. I am sure that time will come when every firm and institution will invest in such a department. The future of HR is bright along with a tough competition among candidates. Q. 9. Tell us about your educational life?Ms. Neegam Qayyum:  I earned my bachelor’s degree from Kinnard College in sciences and started working with The City School. Later on I realized that I need to develop myself and the career which suited my skills and abilities was, as me and my Mentor came up with , was HRM. After completing my Masters Degree in HRM from Punjab University, I worked wih Strategic Systems International for some time and later joined Sefam (Pvt) Ltd. I focused on creating and bringing new ideas to life. I have been lucky enough that Sefam provided me the opportunity to start things from scratch enabling me to learn the practical ways of the field.I have been an average student and always worked on expressing things in my own definitions rather than learning by rote. I always used to re ad, understand, and express in my own words. Even in examinations I hardly used extra sheets. My focus has always been on practical part of the studies. Q. 10. What is your formula of success in life? Ms. Neegam Qayyum:  I don’t believe there can be a formula for success but what has always worked for me is prioritizing things both, personal and professional, followed by hardwork, persistence and the utmost important blessings, of Almighty Allah.Q. 11. What are the biggest turn-offs in an interview of a job applicant? Ms. Neegam Qayyum:  The biggest turn-offs of a job applicant as I have experience are: †¢ The candidates who are not sure of the area they want to work in †¢ Candidates who ask the salary package first rather than position and job description. †¢ Candidates who are not confident in their mother language and to overcome their deficiency they keep on speaking incorrect English language. Q. 12. What do you look for in a candidate during a hiring interview session? Name 4 key things? Ms.Neegam Qayyum:  The key factors I look for in a candidate are: †¢ Loyalty factor †¢ Optimistic approach towards career †¢ Relevant qualification and experience for passion to contribute Q. 13. Any good advice you want to give for the job seekers who want to enter and/ or prosper in the professional field? Ms. Neegam Qayyum:  I would rather suggest that job seekers should be aware of their inborn talent and creative skills before entering the Field and find a job matching their interest and set of skills. So that when they enter the practical life they sharpen up their skills rather than getting confused about their own abilities.

Free Essays on Character And Point Of View In A&P

Character and Point of View in â€Å"A&P† The story â€Å"A&P† is a short story that has many good qualities. It is told from the first person point of view of Sammy. The story is about the brief experience of three young women in bathing suits in the A&P store where Sammy worked as a cashier. The story shows us much about Sammy and how he views the world. This view of Sammy is made more complete because the story is told from his point of view. This enables the reader to see what he is thinking and to have a better understanding of how he may be feeling. The story, â€Å"A&P† show us much about how young men may sometimes view the world. In the story â€Å"A&P† the main character is a grocery store clerk named Sammy. Sammy is a young man who had turned nineteen the past April. The story is told from Sammy’s perspective which gives us insight into his thoughts and emotions. Sammy is a selfish, shallow young man views women mainly as objects for men to lust after. Sammy’s view of women is reinforced time and time again throughout the story. Within the first five lines of the story he begins to stare at and then describe a young girl’s â€Å"can† to the point that he is distracted enough as to not know whether he had rung up a box of HiHo crackers that he has in his hands. His disrespectful view of the female gender is again brought to light in the way he describes the woman who he has accidentally charged twice for the HiHo crackers. He describes her as a witch and immediately begins to say that she probably had enjoyed yelling at him for making a mistake. He then proceeds to make a comment about how he had to â€Å"smooth her feathers† and stated that had she been born at the right time she would have been burned at the stake. After he gets done criticizing the customer his attention returns to the three young girls in bathing suits. He begins to describe each one’s appearance being sure to point out any flaws tha... Free Essays on Character And Point Of View In A&P Free Essays on Character And Point Of View In A&P Character and Point of View in â€Å"A&P† The story â€Å"A&P† is a short story that has many good qualities. It is told from the first person point of view of Sammy. The story is about the brief experience of three young women in bathing suits in the A&P store where Sammy worked as a cashier. The story shows us much about Sammy and how he views the world. This view of Sammy is made more complete because the story is told from his point of view. This enables the reader to see what he is thinking and to have a better understanding of how he may be feeling. The story, â€Å"A&P† show us much about how young men may sometimes view the world. In the story â€Å"A&P† the main character is a grocery store clerk named Sammy. Sammy is a young man who had turned nineteen the past April. The story is told from Sammy’s perspective which gives us insight into his thoughts and emotions. Sammy is a selfish, shallow young man views women mainly as objects for men to lust after. Sammy’s view of women is reinforced time and time again throughout the story. Within the first five lines of the story he begins to stare at and then describe a young girl’s â€Å"can† to the point that he is distracted enough as to not know whether he had rung up a box of HiHo crackers that he has in his hands. His disrespectful view of the female gender is again brought to light in the way he describes the woman who he has accidentally charged twice for the HiHo crackers. He describes her as a witch and immediately begins to say that she probably had enjoyed yelling at him for making a mistake. He then proceeds to make a comment about how he had to â€Å"smooth her feathers† and stated that had she been born at the right time she would have been burned at the stake. After he gets done criticizing the customer his attention returns to the three young girls in bathing suits. He begins to describe each one’s appearance being sure to point out any flaws tha...